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MKT 401 Marketing II

This class was created by Brainscape user Lucas Englert. Visit their profile to learn more about the creator.

By: Lucas Englert
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Decks in this class (15)

Module A - Marketing Strategy A.1 Conceptual Foundations of Marketing Strategy
What are the conceptual foundatio...,
Where to compete,
How to compete
18  cards
Module A - Marketing Strategy A.2 The Process of Strategy Development
0  cards
Module A - Marketing Strategy A.3 Strategic Management of Innovations
0  cards
Module B - Business to Business Marketing B.1 General Insights into B2B Marketing
0  cards
Module B - Business to Business Marketing B.2 Hidden Champions
0  cards
Module B - Business to Business Marketing B.3 The Marketing Mix in B2B Marketing
0  cards
Module C - Business to Consumer Marketing C.1 Insights into Customer Behavior
0  cards
Module C - Business to Consumer Marketing C.2 The Marketing Mix in B2C Marketing
0  cards
Module C - Business to Consumer Marketing C.3 The Role of CRM
0  cards
Module D - Services Marketing D.1 Marketing and Management of Services
0  cards
Module D - Services Marketing D.2 The Marketing Mix in Service Marketing
0  cards
Module E - International Marketing E.1 Introduction to International Marketing
0  cards
Module E - International Marketing E.2 International Marketing Strategy
0  cards
Module E - International Marketing E.3 The Marketing Mix in International Marketing
0  cards
Module F - Digital Marketing
0  cards

More about
MKT 401 Marketing II

  • Class purpose General learning

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