Module 9: Social Media Flashcards
What are social media and how do they function?
Social media are web-based communication channels and tools that enable people to interact with each other by creating online communities where they can share information, ideas, messages, and other content, including images, audio, and video.
What is a social networking platform?
A social networking platform creates an online community of Internet users that enables members to break down barriers created by time, distance, and cultural differences. It allows people to interact with others online by sharing opinions, insights, information, interests, and experiences.
How many Internet users are there worldwide?
The number of Internet users worldwide is approaching 4 billion, or roughly half the population.
How do organizations employ social networking platforms?
Many organizations use social networking platforms to advertise, identify and access job candidates, improve customer service, and sell products and services.
What are business-oriented social networking platforms designed to do?
Business-oriented social networking platforms are designed to encourage and support relationships with consumers, clients, potential employees, suppliers, and business partners around the world.
What is social media marketing?
Social media marketing involves the use of social networks to communicate and promote the benefits of products and services. The primary objectives are raising brand awareness and driving traffic to a website to increase product sales.
What are two significant advantages of social media marketing over traditional marketing?
Marketers can create a conversation with viewers of their ads and target ads to reach people with the desired demographic characteristics.
What are the types of media used in social media marketing?
Social media marketing uses organic media (building a social community and interacting with it), paid media (paying third parties to broadcast ads), and earned media (media exposure through press and social media mentions, positive reviews, and shares).
What is viral marketing?
Viral marketing is an approach that encourages individuals to pass along a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.
How do employers use social media to research job candidates?
About 60 percent of employers use social media to research job candidates, with half finding information that gives a negative impression of the candidate. Employers can legally reject a job applicant based on the content of their social networking profile, provided it does not violate discrimination laws.
Why should job-seeking candidates review their social media presence?
Candidates should review their social media presence to remove photos and postings that portray them negatively, as employers may review these during the hiring process.
How do consumers use social networks in relation to businesses?
Consumers use social networks to share their experiences with businesses, both good and bad. Organizations monitor social media networks to improve customer service, retain customers, and increase sales.
What is a social shopping platform?
A social shopping platform brings shoppers and sellers together in a social networking environment where members share information and make recommendations while shopping online.
What is cyberabuse?
Cyberabuse is any form of mistreatment or lack of care, both physical and mental, based on the use of an electronic communications device that causes harm and distress to others.
What is the prevalence of online harassment and abuse among U.S. Internet users?
Nearly three-quarters of U.S. Internet users have witnessed online harassment or abuse, and almost half have personally experienced it.
