Module 9: Social Media Flashcards
One of the two common methods of charging for paid media, where ads are billed at a flat rate per 1,000 impressions, which is a measure of the number of times an ad is displayed—whether it was actually clicked on or not.
cost per thousand impressions (CPM)
Any form of mistreatment or lack of care, both physical and mental, based on the use of an electronic communications device that causes harm and distress to others.
cyberabuse
One of the two common methods of charging for paid media, where ads are paid for only when someone actually clicks on them
cost per click (CPC)
A form of cyberabuse in which the abusive behavior, which involves the use of an electronic communications device, is degrading, humiliating, hurtful, insulting, intimidating, malicious, or otherwise offensive to an individual or group of individuals causing substantial emotional distress.
cyberharassment
Threatening behavior or unwanted advances directed at an adult using the Internet or other forms of online and electronic communications; the adult version of cyberbullying.
cyberstalking
Media exposure an organization gets through press and social media mentions, positive online ratings, reviews, tweets and retweets, reposts (or “shares”), recommendations, and so on.
earned media
A form of marketing that employs tools provided by or tailored for a particular social media platform to build a social community and interact with it by sharing posts and responding to customer comments on the organization’s blog and social media accounts.
organic media marketing
A form of marketing that involves paying a third party to broadcast an organization’s display ads or sponsored messages to social media users.
paid media marketing
Web-based communication channels and tools that enable people to interact with each other by creating online communities where they can share information, ideas, messages, and other content, including images, audio, and video.
social media
A form of marketing that involves the use of social networks to communicate and promote the benefits of products and services.
social media marketing
Technology that allows creation of an online community of Internet users that enables members to break down barriers created by time, distance, and cultural differences.
social networking platform
A combination of shopping and social networking
social shopping platform
An approach to advertising that encourages individuals to pass along a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence.
viral marketing
The number of Internet users worldwide _________.
is approaching 4 billion
The most popular social platform based on unique monthly visitors is _______.
Millennials (born 1981 to 1997) spend the most time on social media. True or False?
False
The two primary objectives of social media marketers are _________.,
increasing product sales and raising brand awareness
________ employs tools provided by or tailored for a social network platform to build a social community and interact with it.
Organic media marketing
__________ is a measure of the number of times an ad is displayed, whether it was actually clicked on or not.
Impressions
_______ of employers used social media to research job candidates in 2016.
A little more than half
Employers can legally reject a job applicant based on the content of the individual’s social media activity only if the company is not violating federal or state discrimination laws. True or False?
True
Cyberharassment encompasses both cyberabuse and cyberstalking. True or False?
False
What percent of U.S. Internet users have personally experienced cyberabuse?
Just under 50 percent
____________ involves a long-term pattern of unwanted persistent pursuit and intrusive behavior (involving the use of an electronic communications device) that is directed by one person against another that causes fear and distress in the victim.
Cyberstalking
State laws that prohibit the use of social networks by registered sex offenders are effective in fighting sexual predators. True or False?
False
The First Amendment of the U.S. Constitution protects the right to freedom of expression from private employer interference; however, it does not prohibit free speech interference by the government. True or False?
False
