Module 9: Social Media

Question 1

One of the two common methods of charging for paid media, where ads are billed at a flat rate per 1,000 impressions, which is a measure of the number of times an ad is displayed—whether it was actually clicked on or not.

Answer 1

cost per thousand impressions (CPM)

Question 2

Any form of mistreatment or lack of care, both physical and mental, based on the use of an electronic communications device that causes harm and distress to others.

Answer 2

cyberabuse

Question 3

One of the two common methods of charging for paid media, where ads are paid for only when someone actually clicks on them

Answer 3

cost per click (CPC)

Question 4

A form of cyberabuse in which the abusive behavior, which involves the use of an electronic communications device, is degrading, humiliating, hurtful, insulting, intimidating, malicious, or otherwise offensive to an individual or group of individuals causing substantial emotional distress.

Answer 4

cyberharassment

Question 5

Threatening behavior or unwanted advances directed at an adult using the Internet or other forms of online and electronic communications; the adult version of cyberbullying.

Answer 5

cyberstalking

Question 6

Media exposure an organization gets through press and social media mentions, positive online ratings, reviews, tweets and retweets, reposts (or “shares”), recommendations, and so on.

Answer 6

earned media

Question 7

A form of marketing that employs tools provided by or tailored for a particular social media platform to build a social community and interact with it by sharing posts and responding to customer comments on the organization’s blog and social media accounts.

Answer 7

organic media marketing

Question 8

A form of marketing that involves paying a third party to broadcast an organization’s display ads or sponsored messages to social media users.

Answer 8

paid media marketing

Question 9

Web-based communication channels and tools that enable people to interact with each other by creating online communities where they can share information, ideas, messages, and other content, including images, audio, and video.

Answer 9

social media

Question 10

A form of marketing that involves the use of social networks to communicate and promote the benefits of products and services.

Answer 10

social media marketing

Question 11

Technology that allows creation of an online community of Internet users that enables members to break down barriers created by time, distance, and cultural differences.

Answer 11

social networking platform

Question 12

A combination of shopping and social networking

Answer 12

social shopping platform

Question 13

An approach to advertising that encourages individuals to pass along a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence.

Answer 13

viral marketing

Question 14

The number of Internet users worldwide _________.

Answer 14

is approaching 4 billion

Question 15

The most popular social platform based on unique monthly visitors is _______.

Answer 15

Facebook

Question 16

Millennials (born 1981 to 1997) spend the most time on social media. True or False?

Answer 16

False

Question 17

The two primary objectives of social media marketers are _________.,

Answer 17

increasing product sales and raising brand awareness

Question 18

________ employs tools provided by or tailored for a social network platform to build a social community and interact with it.

Answer 18

Organic media marketing

Question 19

__________ is a measure of the number of times an ad is displayed, whether it was actually clicked on or not.

Answer 19

Impressions

Question 20

_______ of employers used social media to research job candidates in 2016.

Answer 20

A little more than half

Question 21

Employers can legally reject a job applicant based on the content of the individual’s social media activity only if the company is not violating federal or state discrimination laws. True or False?

Answer 21

True

Question 22

Cyberharassment encompasses both cyberabuse and cyberstalking. True or False?

Answer 22

False

Question 23

What percent of U.S. Internet users have personally experienced cyberabuse?

Answer 23

Just under 50 percent

Question 24

____________ involves a long-term pattern of unwanted persistent pursuit and intrusive behavior (involving the use of an electronic communications device) that is directed by one person against another that causes fear and distress in the victim.

Answer 24

Cyberstalking

Question 25

State laws that prohibit the use of social networks by registered sex offenders are effective in fighting sexual predators. True or False?

Answer 25

False

Question 26

The First Amendment of the U.S. Constitution protects the right to freedom of expression from private employer interference; however, it does not prohibit free speech interference by the government. True or False?

Answer 26

False