Module 8 - High vs Low Context Flashcards
What are the 3 elements of the process model of communication?
- sender (encoding)
- channel (noise)
- receiver (decoding)
T or F: Senders send messages with meaning using sound or print
F: Meanings reside in the mental categories of the sender and the receiver, not in the messages themselves
Define communication fidelity
the degree of congruence between thoughts of 2 or more individuals following a communication event (interpreter decodes correctly)
What does HIGH CONTEXT culture mean?
when communications may be less verbally explicitly; knowledge is situational, relational, & context- specific
What are some characteristics about HIGH CONTEXT cultures? Name 3
- tend to be collectivist
- value face-to-face communication
- trust & relationship building is very important (strong boundaries)
- in-groups
- stress group harmony
What are 3 examples of HIGH CONTEXT cultures/ countries?
China, Japan, Korea, Latin American countries, Aboriginal cultures
What does LOW CONTEXT culture mean?
communication is straight forward and concise; communication is efficient in telling what action is expected; knowledge is usually codified, public, and accessible
What are some characteristics about LOW CONTEXT cultures? Name 3
- tend to be individualistic
- value logic, facts, & directness
- knowledge is transferable
- value sequencing & linear reasoning
- action oriented
What are 3 examples of LOW CONTEXT cultures/ countries?
Canada, Switzerland, Germany, US, Sweden, Finland, Denmark
How does high/ low context affect communication and organizing messages?
priorities in a culture shape ideas about the appropriate ways to organize information
What is an indirect plan (in communication)?
when the main message is somewhere in the communication but usually not in the beginning
Which context would you use an INDIRECT PLAN in routine messages?
High context
How would you organize a routine message in LOW CONTEXT cultures?
- direct plan of organization
- clear, exact, concise message
- get straight to the point
How would you organize a PERSUASIVE message in HIGH CONTEXT cultures?
- must come from an important person: WHO it comes from is very important
- must come from a speaker who is trustworthy and of status
- keep in mind facts are subjective and personal
How would one be persuasive in a LOW CONTEXT culture?
- use facts, figures, and logic
- facts reside outside of the writer (doesn’t matter who it comes from)