Module 7: Session 2 Flashcards
It is the initial stage in the actual planning of facilities
Design concept
2 importance of food service space design
- The overall design of a foodservice establishment influences customer’s perception of food and consumption
- Features and characteristics of a foodservice establishment contribute to the overall atmosphere a.k.a atmospherics, servicescapes and facility-based effects, ambience
5 categories in evaluation atmospherics
- external variable
- general interior variables
- layout and design variables
- point of purchase and decoration variables
- human variables
It is the overall facade of the building
external variable
It refers to the flooring, music, color, smell and temperature
general interior variables
It refers to space, waiting areas, furniture layout and traffic flow
layout and design variables
refers to signs, cards, and product display
Point of Purchase and Decoration variables
It is the employee and customer characteristics, crowding and privacy
Human Variables
This can be symbolic and used to indicate
status, define personal space and to regulate privacy and interaction
Table and seating layout
Customers seated in________, i.e.anchored seats, spent significantly more than those seated in other types of seats; customers seated next to the _______ have a lower average time spend (Kimes& Robson, 2004)
booth; window
It encourages diners to spend longer at the
table and spend more on their purchases
Slower music
This type of music is better than no music
Classical music
exposure to this increases hunger perception and actual consumption. furthermore, pleasantness had positive influence on the amount consumed
odor
consumers relate more effectively the
internationalism/ethnicity of the food by
manipulating the dining situation
decor
Type of operations (5)
Single unit restaurant concept
Chain restaurant concept
Multi theme restaurant concept
Hotel food and beverage concept
Institutional (non-commercial) concept
examples of Single unit restaurant concept
- Fine dining restaurants
- Themed restaurants
- Ethnic restaurants
- Fast casual
examples of chain restaurant concept
- McDonald’s
- Jollibee
example of multi theme restaurant concept
Restaurant with different concepts operated by the same food service organization (chilis, dennys)
example of Hotel food and beverage concept
Specialty, usually high-end restaurants
what is institutional (non-commercial) concept
The institution must accurately interpret
its market and must “sell” its products,
even when the food is indirectly paid
for by the customer.
What are the principles of design
- Food safety
- lifetime value
- Create an efficient flow of materials and
personnel - employee safety
- Create ease of supervision
- Enhance the customer’s experience
This principle of design facilitates ease of sanitation and promote food safety and considers Hazard Analysis and Critical Control Point
food safety
This principle of design is flexible and modular; properly designed equipment
lifetime value
This principle of design considers adequate aisle space and sufficient space to perform required tasks
Create an efficient flow of materials and
personnel