Module 7 Branding

Question 1

Building a Successful Brand

Answer 1

• Target audience
• Coporate mission statement
• Differentiation
• Key qualities
• Design
• Brand voice
• Advocacy

Question 2

Brand Persona /Target Audience

Answer 2

• Age
• Gender
• Location
• Disposable Income

Question 3

Benifits of a Green Brand?

Answer 3

• Implement sustainable business practices
• Demonstrate social responsibility
• Reduce expenses

Question 4

Two goals of a social enterprise?

Answer 4

• Social goals
• Commercial goals

Question 5

Social enterprise definiton

Answer 5

• Clear social and/or environmental mission in their governing documents
• Majority of income through trade
• Reinvest the majority of profits
• Are autonomous of the state
• Are majority controlled in the interests of the social mission
• Are accountable and transparent

Question 6

Brand Positioning

Answer 6

• Functional
• Emotional