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ICAS TC BA > Module 13 Strategy and Analysis > Flashcards

Module 13 Strategy and Analysis Flashcards

1
Q

Creation of a mission statement

A 
Purpose and brand promise
Differentiation
Key values
Customers
Employees
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2
Q

SWOT Analysis

A

Strength-Internal
Weakness-Internal
Opportunities-External
Threats-External

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3
Q

PESTEC Analysis

A 
Political
Economic
Social
Technological
Environmental
Competitive
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4
Q

Porter’s Five Forces

A 
Threat new entrants
Bargaining power suppliers
Bargaining power customers
Threat of substitutes
Rivalry
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5
Q

Ansoff matrix market vs product

A

Market penetration
Product development
Market development
Diversification

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ICAS TC BA (16 decks)

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