Module 6: Survey Research Flashcards
Poll
- Doesn’t need detailed responses
- needs immediate feedback
- only one question to ask
survey
- needs extensive feedback
- requires text comments
- have many questions to ask
Descriptive research
research done to describe reality
explanatory research
research done to test theories of association
categorical questions
where the respondent’s answer can fit only one category
single-item measure
a single question
multi-item measure
two or more questions
off-the-self measure
have more validation evidence to support use
double barreled-questions
twee vragen in één
ambiguous questions
te abstracte vragen
leading questions
sturende vragen
loaded questions
strikvragen
multi-mode survey
combining different research methods in single project
yea saying
agreeing without thinking
nea saying
consistency saying no
fence sitting
staying neutral
social desirability bias
answering according to society norms
survey mode bias
who and how do you conduct the survey
improving measurement validity
- expert judgement
- pilot testing
increasing response rate
- maximize participation reward
- minimize cost participation
- maximize trust
