Module 6: Survey Research

Question 1

Poll

Answer 1

• Doesn’t need detailed responses
• needs immediate feedback
• only one question to ask

Question 2

survey

Answer 2

• needs extensive feedback
• requires text comments
• have many questions to ask

Question 3

Descriptive research

Answer 3

research done to describe reality

Question 4

explanatory research

Answer 4

research done to test theories of association

Question 5

categorical questions

Answer 5

where the respondent’s answer can fit only one category

Question 6

single-item measure

Answer 6

a single question

Question 7

multi-item measure

Answer 7

two or more questions

Question 8

off-the-self measure

Answer 8

have more validation evidence to support use

Question 9

double barreled-questions

Answer 9

twee vragen in één

Question 10

ambiguous questions

Answer 10

te abstracte vragen

Question 11

leading questions

Answer 11

sturende vragen

Question 12

loaded questions

Answer 12

strikvragen

Question 13

multi-mode survey

Answer 13

combining different research methods in single project

Question 14

yea saying

Answer 14

agreeing without thinking

Question 15

nea saying

Answer 15

consistency saying no

Question 16

fence sitting

Answer 16

staying neutral

Question 17

social desirability bias

Answer 17

answering according to society norms

Question 18

survey mode bias

Answer 18

who and how do you conduct the survey

Question 19

improving measurement validity

Answer 19

1. expert judgement
2. pilot testing

Question 20

increasing response rate

Answer 20

1. maximize participation reward
2. minimize cost participation
3. maximize trust