Module 6: Survey Research Flashcards

1
Q

Poll

A
  • Doesn’t need detailed responses
  • needs immediate feedback
  • only one question to ask
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2
Q

survey

A
  • needs extensive feedback
  • requires text comments
  • have many questions to ask
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3
Q

Descriptive research

A

research done to describe reality

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4
Q

explanatory research

A

research done to test theories of association

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5
Q

categorical questions

A

where the respondent’s answer can fit only one category

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6
Q

single-item measure

A

a single question

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7
Q

multi-item measure

A

two or more questions

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8
Q

off-the-self measure

A

have more validation evidence to support use

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9
Q

double barreled-questions

A

twee vragen in één

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10
Q

ambiguous questions

A

te abstracte vragen

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11
Q

leading questions

A

sturende vragen

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12
Q

loaded questions

A

strikvragen

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13
Q

multi-mode survey

A

combining different research methods in single project

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14
Q

yea saying

A

agreeing without thinking

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15
Q

nea saying

A

consistency saying no

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16
Q

fence sitting

A

staying neutral

17
Q

social desirability bias

A

answering according to society norms

18
Q

survey mode bias

A

who and how do you conduct the survey

19
Q

improving measurement validity

A
  1. expert judgement
  2. pilot testing
20
Q

increasing response rate

A
  1. maximize participation reward
  2. minimize cost participation
  3. maximize trust