H9: Qualitative Research

Question 1

Qualitative Research

Answer 1

to collect and analyse non-numerical data

Question 2

primary QD

Answer 2

data collected first hand by researcher

Question 3

secondary QD

Answer 3

data that have been collected by someone else

Question 4

when to use qualitative research

Answer 4

• to generate insights in less mature topics
• inductive research (creeëren van theorie)

Question 5

collecting primary qualitative data

Answer 5

1. interview
2. focus group
3. observations

Question 6

When to use a focus group?

Answer 6

1. when interaction helps
2. when respondents can say what is relevant in < 10 minutes

Question 7

when to use interviews?

Answer 7

1. when interaction hurts for sensitive topics
2. when detailed answers are needed

Question 8

complete participant

Answer 8

• tries to infilterate group
• does not reveal purpose

Question 9

complete observer

Answer 9

• only observes
• does not reveal purpose

Question 10

participant as observer

Answer 10

• tries to infiltrate group
• does reveal purpose

Question 11

observer as participant

Answer 11

• only observes
• reveals purpose

Question 12

threats to internal validity

Answer 12

1. researcher bias
2. respondent bias

Question 13

how to increase internal validity

Answer 13

1. Triangulation
2. peer debriefing
3. member checking
4. negative case analysis

Question 14

Triangulation

Answer 14

conducting research from different perspectives

Question 15

negative case analysis

Answer 15

analysis cases that do not match trends/patterns emerging from the rest of the data

Question 16

external validity qualitative research

Answer 16

enchance generalibility to describe research context and assumptions that were central to the research