Module 6: Implementation Intention Flashcards
Name and explain different methods for measuring habits [paraphrasing and analyzing] Compare and assess the reliability and relevance of these different methods [analyzing and evaluating] Describe what implementation intentions (II's) are and explain two working mechanisms [paraphrasing] Describe how II's can be used to form new habits and break existing ones [paraphrasing] Describe what the habit discontinuity hypothesis and nudging are and how they can support behavior change [paraphrasing] Na
What is the aim of habit-based interventions?
To promote lasting behaviour change by building desirable habits, or breaking undesired ones
Self-report habit index
Rate on a scale of the extent to which they do a behaviour frequently, automatically, and that is difficult not to do. Includes the self-report behavioural automaticity index.
Implementation intention
‘if-then’ plans that can help people achieve their goals by specifying critical situations and linking these to the desired behavior. These work better than goal intentions
Which theory can explain why implementation intention works so well?
These describe the desired stimulus-response habit, which forms a mental association between critical cues and the desired behaviour resulting in automatic behaviour as II focusses on the critical cues
How do habits form?
When people repeatedly perform a specific behaviour in a stable situation to pursue their goals which creates a mental association between the situation and behaviour, leading to the behaviour following automatically. Habitual control found to be most difficult to self-regulate
Which approach to change habits is not practical?
By removing or avoiding the critical stimulus which elicits the habitual response
Why is planning goals in an implementation intention helpful?
- specifies a situation to act on intentions in advance to make the mental representation highly accessible
- control of behaviour linked to specific situational cue which results in automatic elicitation of goal directed behaviour
- found to be promote intended behaviours
Why can implementation intention be used to break habits?
They result in similar automatic responses that differ in origin, and intentions can link new desired behaviour to a situation which previously triggered habitual behaviour. Has been found to be effective in changing several types of behaviour
How can implementation intentions overrule habits?
A counterhabitual implementation intentions cancels out the cognitive advantage of the habitual over the alternative. This could be because there is a new association between the situation and the alternative response which could be stronger, but goals system theory is better. This is that a response in line with a goal is connected by a facilitative link, but two alternative responses for the same goal is inhibitory and so their activation is also inhibitory
Method and results of study 2
Same method as study 1 except participants were asked to generate alternative means which were healthier and habit strength was assessed like frequency and stability. Habitual means were stronger than alternative means. Habitual means were rated as less healthy than alternative means. The type of means on reaction times was nonsignificant. So habitual means were not more accessible after counter-habitual implementation intentions
Study 1 method and results
Participants completed a means generation task to provide a habitual and alternative means for snacking at home and drinking in a bar and then had to generate implementation intentions to replace each behaviour. ZThey were asked to repeat the plan and envision themselves acting out the plan. They completed a primed lexical decision task, were they had to categorize words as being word or nonword. They found that the reaction time was nonsignificant depending on the habitual or alternative means
Limitations of study 1
- goal commitment was not assessed
- habitual and alternative means were equally healthy or unhealthy
Study 3 method
Implementation intention condition was compared to an intention only condition and personal critical cues were used. This study only looked at the goal of changing snacking and describe the critical situation and then formulated an implementation intention. Then also assessed the hedonic value of certain means. Had strong intentions to snack less and habitual snack and alternative rated as having a high hedonic value. Found that participants reacted quicker to habitual means compared to alternative means
What is found by comparing all these studies?
Critical cues should be personal.
Cues can be equally accessible, the alternative means are not more accessible. But what leads to a new habit is forming a stronger goal intention. Also a strong goal implementation is needed to activate alternative means
Limitations of research
- only women included
- investigating cognitive and behavioural effects so should related cognitive effects to behavioural outcomes
- little is known about the exact underlying processes to overrule habitual responses
- critical cues might be more difficult to identify for certain habits than others as requires enough introspection