Module 6 - Conformity Flashcards
what is conformity?
conformity is defined as a change in behavior in response to the influence of a real or imagined group.
what is compliance?
publicly acting in accordance with social pressure to gain rewards or avoid punishment.
obedience
when we act upon a direct order
acceptance
we actually believe in what the group has convinced us to do via social pressure.
reasons why we conform
- normative influence
2. Informational conformity
normative influence
a need to be accepted by others
informational conformity
a need to be right so we rely on information provided by others in a group
Sherif’s (1935) Social Norm Formation
to judge movement of light in a dark room; group norm of distance was established
auto-kinetic phenomenon
apparent movement of a stationary point of light in the darkness
Asch 1953 - Group pressure experiment
perception pressure; comparing the length of lines
Milgram 1965 - Infamous Obedience Study
shock generator from 15 to 450 volts
what breeds obedience?
- emotional distance
- closeness and legitimacy of the authority.
- institutional authority
when do people conform?
- group size
- unanimity
- cohesion
- status
- public responses
- no prior commitment
social impact theory
the first few people have more power than those subsequently added to the group
reactance
when people feel that their sense of freedom is being threatened through forced conformity, they will rebel.