MODULE 4- PART 2- MULTIMODAL AND MULTICULTURAL MESSAGES

Question 1

It is defined as information conveyed by words (in speech or writing), and/or other signs and symbols.

Answer 1

Message

Question 2

It is either verbal or nonverbal and is considered as the content of the communication process.

Answer 2

Message

Question 3

Who is the originator of the
message in the communication process?

Answer 3

SENDER

Question 4

What are the three answers that a message shall answer?

Answer 4

1. WHY?
2. WHY CARE?
3. WHY ACT?

Question 5

They stated in their book “Leadership Communication as Citizenship “ intentionally or not, both verbal and nonverbal
content is part of the information that is transferred in a message. If nonverbal
cues do not align with the verbal message, ambiguity is introduced even as
uncertainty is increased. Communication is effective only when the message is
understood and when it stimulates action or encourages the receiver to think in
new ways

Answer 5

John O. Burtis
Paul D. Turman

Question 6

What are the five purposes of a message?

Answer 6

1. To INFORM
2. To ENTERTAIN
3. To PERSUADE
4. To EDUCATE
5. To PROVIDE A FORUM FOR IDEAS

Question 7

What is the basis of composition of message?

Answer 7

purpose

Question 8

How does your audience feel about your conclusion?

Answer 8

Positive,Neutral, and Negative

Question 9

This includes messages where the audience is expected to react in a neutral to
positive manner. They tend to consist of routine or good news. These messages might be items such as congratulations, confirmations,
directions, simple credit requests, or credit approvals

Answer 9

POSITIVE MESSAGE

Question 10

consist of bad news. In these messages, the
sender’s goal is to convey the bad news in a manner that preserves the business
relationship.

Answer 10

NEGATIVE MESSAGE

Question 11

overlapping category,the audience is expected to need encouragement in order to act
as the sender desires or the receiver is more like a negative audience

Answer 11

PERSUASIVE MESSAGE

Question 12

It is the basic component of human communication.It refers to
the setting in which communication is taking place.

Answer 12

CONTEXT

Question 13

What are the several different kinds of communication contexts to consider?

Answer 13

1. Physical Context
2. Cultural and Psychological Context
3. Temporal Context

Question 14

This refers to the tangible environment in which the communication is taking place.

Answer 14

Physical context

Question 15

Communication will be interpreted in
different ways based on the general feeling of the audience as well as the zeitgeist of the time. This context narrows the points that can be made effectively to a certain group of people

Answer 15

Cultural and psychological context

Question 16

This is the context of when a certain point can be made, or a message sent, within a conversation itself. Those skilled in rhetoric know that you can’t just blurt out the most
stirring part of your speech—you have to build to it.

Answer 16

Temporal context, or context within context

Question 17

the circumstances surrounding a message.The circumstances might include the setting, the value positions of the people, and the appropriateness
of a message

Answer 17

CONTEXT

Question 18

also called the target audience, is a group of people you hope to influence with your message

Answer 18

Intended audience,

Question 19

What are the are four main qualities for an effective message?

Answer 19

1. Simplicity
2. Specificity
3. Structure
4. Stickiness

Question 20

What are the Three Steps in Evaluating an Image:

Answer 20

Identifying Source
❑ Interpret contextual information
❑ Understand implications

Question 21

Guide to Analyse and Evaluate Images

Answer 21

Content analysis
❑ Visual analysis
❑ Contextual information
❑ Image source
❑ Technical quality

Question 22

Key Concepts in Evaluating Images and Messages:

Answer 22

❑ All media messages are “constructed”.
❑ Media have embedded values and point of view.
❑ Each person interprets messages differently.
❑ Media have commercial, ideological or political interest.
❑ Media messages are constructed using a creative language having its own
rules.