module 4

Question 1

is the ability to see and interpret (analyze
and give meaning to) the visual information that surrounds us.

Answer 1

Visual perception

Question 2

It can be described as the way the brain interprets what
the eyes see.

Answer 2

visual perception

Question 3

receives information from the
retina, then using a _________ processes this information using different
parts of the brain e.g. _____ and the ____ and _____ visual cortex of the brain.

Answer 3

• Brain
• hierarchical method
• lateral geniculate nucleus
• primary
• secondary

Question 3

This can be altered by previous experiences.

Answer 3

The Chairs theory

Question 4

It can effect the way you see a situation.

Answer 4

The Taxi theory

Question 4

It is used in media to make you have the opinion of someone that they want you to have.

Answer 4

The Bad guys/good guys theory

Question 5

seen as the founder of visual perception studies believed vision was a form o f
unconscious inference, Inference is the act or process ofderiving a conclusion based solely on what one already knows)

Answer 5

Hermann Von Helmholtz

Question 6

Black spots will seem
to appear very quickly at the intersections.

Answer 6

The Scintillating grid illusion

Question 7

• Focus on the black
  dot and move your head back and forth
• This creates the illusion that two circles are moving

Answer 7

Optical illusion

Question 8

The ability to notice detail differences such as shape, size, color, or other dimensional aspects.

Answer 8

Visual Discrimination

Question 9

The ability to perceive positional aspect differences and recognize objects when they are in a different orientation or format.

Answer 9

Form Constancy (Form Discrimination)

Question 10

The ability to focus on a selected target and screen out or ignore irrelevant images.

Answer 10

Figure Ground (Foreground-Background Differentiation)

Question 11

The ability to recognize the positioning of objects in space.

Answer 11

Spatial Relations

Question 12

The ability to recognize an object, letter or number without seeing all of the object.

Answer 12

Visual Closure

Question 13

The ability to see objects in a particular sequential order.

Answer 13

Visual Sequencing

Question 14

The ability to remember forms (letters) and sequences of forms (words) and recognize them quickly when seen again.

Answer 14

Visual Memory

Question 15

Gestalt Theory
The principle can be split into 3 groups

Answer 15

• Figure and Ground
• Similarity, Proximity, Common Fate & Continuity
• Closure, Area &Symmetry

Question 16

When we have similar objects of size, shape and colour again we form groups.

Answer 16

Similarity

Question 17

When objects which are closer to each other we tend to associate them together to form groups.

Answer 17

Proximity

Question 18

Objects which are facing the same direction or appear to be travelling in the same direction are usually grouped together.

Answer 18

Common Fate

Question 19

Seeing things as a whole isimportant however seeing in a whole is not necessarily what we are meant to see.

Answer 19

CONTINUITY

Question 20

If we have a large pattern with missing components we tend to fill in the missing parts to create the image we actually see

Answer 20

CLOSURE

Question 21

This principle shows us that when areas are overlapping, the smallest area is seen as the figure and the larger is the ground. When we look at this object, we see this as one object on top of the another instead of a hole in the larger area.

Answer 21

AREA

Question 22

Objects which are symmetrical, we are more likely to group them together.

Answer 22

SYMMETRY