lesson 3 Flashcards
What is Typography?
Written:
- Mark
- Print
- Form
Verbal Communication is?
- Oral
- Written
Study of handwriting to infer a person, character, personality, traits or psychological state
Graphology
1706 - 1775
English businessman, in areas
including japanning and papier- mâché, but he is best remembered as a printer and typographer.
John Baskerville
Typography in Greek word is?
(typos) - form
(graphs) - writing
design of the characters, including letters, numbers, and symbols
Typeface
Specific style, weight, and sizes of a typeface
Font
Types of typography
- Aesthetic
- Brandy
- Readable
- Tone & Emotion
Proponent of apostrophe
Claude Garamond
He and his grandson are credited with
introducing a standardized system of “punctuation”.
Aldus Manutius
have small lines or strokes attached to the ends of the letters. They are often seen as traditional, formal, and readable for long texts in print.
Serif
small strokes or “serifs” at the ends of letters, resulting in a cleaner, modern look. They are often used in digital content due to their simplicity and readability on screens.
Sanserif
are a subcategory of serif fonts with thick, block-like serifs. They create a strong, bold impression, often used for impactful headlines or advertisements.
Slab Serif
mimic cursive or handwritten styles. They can range from highly elegant and formal to casual and playful.
Script
are designed for use at large sizes, making them ideal for headlines and advertising. They are often decorative or stylized and not suited for body text.
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