module 4 Flashcards
archival data
a type of secondary data that consists of documentary material left by people and organizations as a product of their everyday lives
case study
in depth analysis of a single event, situation, or individual.
content analysis
a quantitative approach to textual research that selects an item of textual content that can be reliably and consistently observed and coded and surveys the prevalence of that item in a sample of textual output.
ethnography
observing a complete social setting and all that it entails. observing the social prospecting and cultural values of an entire social setting.
aims to understand the social perspective and cultural values of a group by PARTICIPATING in or knowing their activities in detail
field research
gathering data from a natural environment without doing a lab experiment or a survey
hawthorne effect
when study subjects behave in a certain manner due to their awareness of being observed by a researcher. people changing their behaviour because they know they are being watched.
Hermeneutic
a theory and methodology of interpretation
institutional ethnography
the study of the way everyday life is coordinated through institutional textually medicated practices
non reactive
unobtrusive research that does not include direct contract with subjects and will not alter or influence peoples behaviours
participant observation
immersion by a researcher in a group or social setting in order to make observations from an insider perspective.
primary data
data collected directly from firsthand experience
research design
the set of methods and procedures used in collecting and analyzing measures of the variables specified in the problem research
secondary data analysis
using data collected by others but applying are interpretations
textual analysis
using Data collected by others but applying new interpretations
textually mediated communication
institutional forms of communication that rely on written documents, text, and paperwork.
photo voice
a research method most appropriate for a research project that is related to the investigation of the needs of teenagers with low income neighbourhoods
In order to be deemed reliable, the results of a scientific study must be able to be…
replicated
data coding
organizing data according to key categories and concepts
real world researchers often…
deviate from the conventional order of the scientific method
when conducting in-depth interviews with research participants, the researcher needs to ask questions in such a way to encourage…
rich and descriptive detail from individual participants
data that is collected and stored in the mass observation project has been obtained from…
average, everyday people.
ethnographic observation happens when?
research questions have more to do with how people interact and less with how they say they interact.
secondary data analysis takes place when?
when one researches by reading articles, watching documentaries, reading journals on the topic and watching interviews. EX. WHEN WRITNG PAPER OR ESSAY FOR CLASS YOU MUST RESEARCH.
what role do values play in sociological research?
values influence sociologists research questions, but they do not determine findings.
