Module 3 Flashcards
Ottawa Charter for Health Promotion
An approach to health development by the World Health Organization which attempts to reduce inequalities in health. The Ottawa Charter for Health Promotion was developed from the social model of health and defines health promotion as ‘the process of enabling people to increase control over, and to improve, their health’ (WHO 1998).
The Ottawa Charter identifies three basic strategies
Enabling,
Mediating,
Advocacy.
What is the goal of the Ottawa Charter
Social Justice
Ottawa Charter action areas
- Developing personal skills
- Creating supportive environments
- Strengthening community action
- Reorienting health services
- Building healthy public policy
Multi-level health promotion
Upstream (primary) - Promoting and maintaining health
Midstream (secondary) - Appropriate treatment, limiting harm
Downstream (tertiary) - Rehabilitation and coping, managing illness
Reciprocal determinism
Reciprocal determinism refers to people who are affected by their environment, this highlights the key link between health and place.
Social Capital
a sense of trust, civic engagement, participation
and belonging
Urban Communities
Positives - personal choice, more opportunities, activities
Negatives - Higher cost of living, crime, pollution
Rural Communities
Positives - Social connectedness, sense of community
Negatives - Shortage of young people, qualified health staff, lack of services and activities
The needs of rural areas
- Improved access to services
- Appropriate service and care models
- Adequate and appropriate health workforce
- Collaborative service planning and policy engagement with community partners
- Strong leadership & governance
Strategies for global health
- Access to resources.
- Human security rather than national security.
- Reframe globalisation in terms of social obligations.
- Regulate global market forces in a way that is people centred rather than capital driven.
- Develop public policy based on a vision of the world that people matter and social justice is paramount.
- Develop a global contract where industrialised countries support contemporary welfare states.
Healthy city
- Basic needs met for food, water, shelter, work and income security.
- Clean, safe, stable, sustainable physical environment.
- Strong non exploitative community supports.
- Public participation in decisions.
- Opportunities for a variety of experiences and interactions.
- Diverse, vital and innovative economy.
- Connectedness with cultural and biological heritage.
- Optimum, accessible public health and treatment services.
Health promotion
the process of enabling people to increase control over, and improve their health.
Health promotion is based on the concept that
with control comes empowerment
Health promotion steps
Assessment in context
Identify mutual goals, place-based supports
Plan in partnerships
Evaluate progress, outcomes and acceptability
Identify sustainability indicators