Module 2: Set up your Search Network campaign (PART 1) Flashcards
- About AdWords campaign types - About Shopping campaigns and Shopping ads - About Dynamic Search Ads - About your account organization - Choose an ad format - About text ads - About mobile ads - Enhance your ad with extensions - About ad customizers - What makes up a Shopping ad - Write successful text ads - About keyword insertion - Understanding landing page experience
What are the benefits of Shopping ads?
- More traffic
- Better qualified leads
- Easy retail-centric campaign management
- Broader presence
- Powerful reporting and competitive data
What are Shopping Campaigns for?
- Shopping campaigns is a way to organise and promote your Google Merchant Center product inventory within AdWords.
- You manage your Shopping ads in AdWords using Shopping campaigns.
How do Shopping ads work?
- Shopping ads use your existing Merchant Center product data – not keywords – to decide how and where to show your ads.
Where can Shopping ads appear?
- Google Shopping (in select countries)
- Google Search, next to search results and separate from text ads
- Google Search Partner websites, including YouTube and Image Search in some countries (if your campaign is set to include search partners)
Can Shopping ads appear at the same time as text ads?
Yes,
because we want to give shoppers access to the full variety of products that match their search.
How much do Shopping ads cost?
Shopping ads participate in an ad auction, but you’ll only be charged whenever someone takes one of these actions with your ad:
- The user clicks an ad that leads directly to the landing page on your website
- The user clicks an ad that leads to the Google-hosted landing page for your local inventory
How do Dynamic Search Ads work?
- Dynamic Search Ads use your website to target your ads
- It can help fill in the gaps of your keywords-based campaigns
- Ideal for advertisers with a well-developed websites or a large inventory
How do Dynamic Search Ads show?
They show when someone searches on Google with terms closely related to your website
What would a Dynamic Search Ad show?
- When your ad shows, your headline and landing page are automatically generated based on the particular search terms that the user entered.
How does Dynamic Search Ads targeting work?
- Dynamic Search Ads use content from your website to target your ads to searches.
- You choose from a variety of targeting options.
Name three Dynamic Search Ads targeting options.
- All webpages.
Google’s index of your website determines relevant user searches and generates your ad. - Specific pages.
Run a DSA campaign based on a site category (like, “shoes”), or specific webpages. You can also target specific words or strings, too - Page feed.
Use a spreadsheet of URLs for the most focused targeting. You can then target your entire feed or parts of it. For instance, you can label pages about “products with 4-star reviews” or “hotels with lots of availability” and target URLs with those labels only.
When should you not use Dynamic Search Ads?
If your website changes rapidly—with, for instance, daily deals.
Which businesses should use Dynamic Search Ads.
- Businesses with content-rich websites usually see the best results from using Dynamic Search Ads.
- Many DSA successes are advertisers who sell seasonal product lines or who are expanding their business to new markets.
What are the benefits of Dynamic Search Ads?
- Save time
- Frequent, automatic updates to your ads.
- Show relevant, dynamically generated headlines with your ads.
- Control your campaign.
- Capture additional traffic.
What are the different ad formats available in an Adwords account?
- Text
- Responsive
- Image
- App promotion ads
- Video
- Shopping ads
- Call-only ads
