Module 2: Research Methods Flashcards
The Value of Skepticism
Proving claims to be wrong. Scientists attempt to disprove theories rather than to prove them.
The Value of Controlled Experimentation
Careful observation under controlled conditions is an important aspect of the scientific method.
Observer-expectancy effects
People conducting the research may unintentionally communicate the desired responses from the subjects.
Steps in the Scientific Process
1) Identify the problem
2) Gather the information
3) Generate a Hypothesis
4) Design and Conduct Experiments
5) Analyze data and formulate conclusions
6) Restart the process
Cycle of Science
-> Fact -> Theory -> Hypothesis ->
Hypothesis
A testable prediction about new facts made from theory
Fact
An objective statement based on the observation that reasonable observers agree is true.
Theory
An idea that explains existing facts, a hypothetical account of how and why a phenomenon occurs.
Identify the Problem
Observations, previous research, established theories, or intuition can help identify the problem.
Gather Information
Search literature to see what has been studied about the problem.
Generate a Hypothesis
Develop a specific and simple hypothesis based on the information gathered. Predict how the variables are related.
Design and Conduct experiments
Test hypothesis by using different research methods.
Analyze Data and Formulate Conclusions
See if the data obtained match predicted results; data match hypothesis?
Restart the process
Think about the original problem. Replicate and extend results or ask an entirely new question.
Descriptive Research
Describe behaviours in natural settings through case studies, naturalistic observation and surveys. Measures all variables, examines more natural contexts, and extraneous factors are not controlled.
Naturalistic Observation
Observe behaviour without manipulation.
Participant Observation
Researcher interacts w/ population of interest; may be subject to biases due to presence of observer during the experiment w/ participants.
Case Studies
In-depth analysis of an individual, group, or situation. Not an experimenter, so causal relationships cannot be drawn. Famous example is H.M. Read notes for advantages and disadvantages.
Survey Research
Uses asks questions to extract specific information from a group of people. Refer to notes for advantages and disadvantages.
Correlational Studies
Relationship between/among variables. Can identify relationships and make predictions. Cannot tell us about cause and effect.
Correlation
The direction and strength of a relationship between two variables. Mathematically described, and is ranged from
+1.0 to -1.0. Sign indicates direction, and the abs value indicates strength. Denoted as r.
Three Components of Correlational Studies
1) The researcher measures one variable (X), such as people’s birth order.
2) The researcher measures a second variable (Y), such as a personality trait.
3) The researcher statistically determines whether X and Y are related.
Refer to notes for advantages and disadvantages.
Experimental Methods
Indicates ‘Cause-and-Effect’ relationships. Testing theories through controlled experiments. Can be used to establish a cause-and-effect relationship. Hypothesis-driven.
Characteristics of Hypothesis
1) Consistent w/ prior observation
2) Simple
3) Specific
4) Measurable
5) Establish Causality
6) Falsifiable
Three essential characteristics of Experimental Methods
1) Manipulate one variable
2) Measure whether this variable produces changes in another variable
3) Control for other factors that might influence results
Independent Variable
What the experimenter manipulates, and it must have at least two levels.
Dependent Variable
The outcome measure. What the experimenter counts or measures.