Module 2 Lesson 1: Models Of Communication Flashcards
The 3 models of Communication
- Linear Communication
- Interactional Communication
- Transactional Communication
•Explains the process of one-way communication, whereby a sender transmits a message and a receiver absorbs it.
•A straightforward communication model used in businesses to assist with customer communication
-driven activities
Linear Communication
Components of Linear Communication
•Sender
• Encoding
•Decoding
• Message
• Channel
• Receiver
• Noise
The person who sends a message after encoding.
Sender
The process of changing the encoded message into understandable language by the receiver
Decoding
The process of converting the message into codes
Encoding
Information sent by the sender to the receiver
Message
The medium through which the message is sent
Channel
The person who gets the message after decoding
Receiver
The disruptions that are caused in the communication process in channel or in understandability of the message
Noise
Describes communication as a process in which participants alternate positions as sender and receiver and generate meaning by sending messages and receiving feedback within physical and psychological contexts—Schramm, 1997
Interactional Communication
The decoder forms a second message after receiving the first which is known as_____
Feedback
Is the experience and knowledge that the source possesses which affects the message formation and interpretation.
Field of Experience
•a two-way process that acknowledges the active participation of both the sender and receiver in constructing meaning.
•the most general model of communication
Transactional Communication
What are the factors affecting transactional model
•Social Context
•Cultural Context
•Relational Context
