Module 2 Flashcards
Awareness stage
The first stage of the marketing funnel, when a potential customer first becomes aware of the product or service
Consideration stage
The second stage of the marketing funnel, when a potential customer’s interest builds for a product or service
Conversion
The completion of an activity that contributes to the success of a business
Conversion rate
The percentage of users or website visitors who completed a desired action, such as clicking on a link in an email or purchasing a product
Conversion stage
The third stage of the marketing funnel, when marketers capitalize on the interest people have already shown
Customer journey
The path customers take from learning about a product, to getting questions answered, to making a purchase
Customer journey map
A visualization of the touchpoints a typical customer encounters along their purchase journey
Frequency
How many times an individual encounters an ad in a given timeframe
Impressions
The total number of times an ad appears on people’s screens
Inclusive marketing
The practice of improving representation and belonging within the marketing and advertising materials that an organization creates
Lead
A potential customer who has interacted with a brand and shared personal information, like an email address
Local search
A search query that generates local-based search result
Local SEO
Optimizing content so that it displays in Google’s local search algorithms
Loyalty stage
The fourth stage of the marketing funnel, when customers become repeat customers and brand advocates
Marketing funnel
A visual representation of the process through which people go from learning about a brand to becoming loyal customers
