Module 2 Flashcards
1
Q
procucts sales and profits over its lifetime.
It involves five distinct stages
1.product development
2.introduction
3.growth
4.maturity
5.decline
A
product life cycle
2
Q
Being carried out to set up new product
A
Product development
3
Q
The new product is being launched after development is complete
A
Introduction
4
Q
Occurs after a product has survived the introduction stage
A
Growth
5
Q
The market becomes saturated in this stage
A
Maturity
6
Q
Last stage sales are low,revenues are decreased, investment is minimized, customers move to other products and some companies even leave the industry
A
Decline
