(Module 2) Flashcards
`According to QS Study, when this communication process is represented by a line or picture, it is called _________. In other words, pictorial presentation of the communication process is known as _________
Communication Model
Models of Communication
*Aristotle’s Model of communication
*Laswell’s Model of communication
*Shannon-Weaver Model of communication
*David Berlo’s SMRC Model of communication
_______ (384-322 B.C) was a Greek philosopher and writer born in Stagira, Northern Greece. He was also the teacher of Alexander the Great.
Aristotle’s Model of Communication
While exploring the human nature scientifically, Aristotle developed a ____________ for oral communication known as Aristotle’s Model of Communication.
Linear Model of Communication
Aristotle Model is mainly focused on speaker and speech. It can be broadly divided into 5 primary elements which are
Speaker, Speech, Occasion, Audience and Effect
Elements of a Good Communicator
*Ethos
*Pathos
*Logos
it is the characteristic which makes you credible in front of the audience.
Ethos
if what you say matters to them and they can connect with it, then they will be more interested and they will think you are more credible.
Pathos
it is logic. People believe in you only if they understand what you are trying to say.
Logos
This model was developed by
communication theorist Harold
D. _______ (1902-1978) in 1948. This Model of communication is also known as action model or linear model or one way model of communication
Laswell’s Model of Communication
Components of Lasswell’s Model
WHO (SENDER)
SAYS WHAT (MESSAGE)
CHANNEL (MEDIUM)
TO WHOM (RECIEVER)
WITH WHAT EFFECT (FEEDBACK)
This model of communication was created in 1948 when Claude Elwood _______ wrote an article “A Mathematical Theory of Communication” in Bell System Technical Journal with Warren _____
Shannon and Weaver Model of Communicaiton
This communication model focues on four elements namely: Source (S), message (M), channel (C), and the receiver (R), In 1960, ________ postulated ________ Sender-Message-Channel-Receiver (SMCR) model
Berlo’s SMRC Model of Communication
Berlo’s Model of Communication Source & Reciever
Communication Skill
Attitudes
Knowledge
Social System
Culture
Principles of effective Written Communication: 7C’s
Be Clear
Be Concise
Be Concrete
Be Correct
Be Conherent
Be Complete
Be Courteous
10 Ethics of Communication
Mutuality
Individual Dignity
Acuuracy
Access to information
Accountability
Audience
Relative-truth
Ends vs Means
Use of power
Right and Responsibility
Balance your rights against your responsibilities even if you live in a wonderful society where your rights are protected by law; not everything you have a right to do is ethical
Right vs. Responsibility
In situation when you have more power than other (e.g. a teacher with a student, a boss with a subordinate, a parent with a child) you also have more responsibility for the outcome
Use of Power
Be sure that the end goal of your communication and the means of getting to that end
are both ethical although no rule can be applied without reservation to any situation.
Ends vs. Means
As either sender or receiver of information, remember that your own point of view may not be shared by others and that your conclusions are relative to your perspective, so allow others to respectfully disagree or see it differently.
Relative-truth
As ________ or receiver of the information, you all have ethical responsibilities.
Audience
Be responsible and accountable for the consequences of your relationships and communication
Accountability
Never bolster the impact of your communication by preventing people from communicating with one another or by hindering access to the supporting information
Access to information
Pay attention to the needs of others, as well as yours
Mutuality
