module 18 Flashcards

1
Q
  • Expressed in numbers and graphs and is analyzed through statistical methods.
  • If your aim is to test a hypothesis, measure something precisely, or gain large-scale statistical insights, collect this type of data.
A

Quantitative Data

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2
Q
  • Expressed in words and analyzed through interpretations and categorizations.
  • If your aim is to explore ideas, understand experiences, or gain detailed insights into a specific context, collect this type of data.
A

Qualitative data

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3
Q

Used when you have several aims that collect both quantitative data and qualitative data.

A

Mixed Method Approach

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4
Q
  • Test a casual relationship.
  • Manipulate variables and measure their effects on others.
A

Experiment

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5
Q
  • Understand the general characteristics or opinions of a group of people.
  • Distribute a list of questions to a sample online, in person or over-the-phone.
A

Survey

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6
Q
  • Gain an in-depth understanding of perceptions or opinions on a topic.
  • Verbally ask participants open-ended questions in individual interviews or focus group discussions.
A

interview/focus group

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7
Q
  • Understand something in its natural setting.
  • Measure or survey a sample without trying to affect them.
A

observation

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8
Q
  • Study the culture of a community or organization first-hand.
  • Join and participate in a community and record your observations and reflections.
A

ethnography

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9
Q
  • Understand current or historical events, conditions, or practices.
  • Access manuscripts, documents, or records from libraries, depositories, or the internet.
A

archival research

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10
Q
  • Analyze data from populations that you cannot access first-hand.
  • Find existing datasets that have already been collected, from sources such as government agencies and research organizations.
A

Secondary Data Collection

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