Module 17 Lesson 42 Flashcards
Which of these theories states that the media has little or no effect on public opinion? Select the one correct answer.
A. The cultivation theory
B. The minimal effects theory
C. The media bias theory
D. The hypodermic theory
B. The minimal effects theory
What might prime a media story about the economy and influence viewers? Select the one correct answer.
A. An editorial about the economy is printed.
B. Coverage of a single presidential news conference is presented.
C. A report about a small positive growth rate is published.
D. A series of reports discusses the economic woes of the country.
D. A series of reports discusses the economic woes of the country.
Select the one correct answer. The term “pack journalism” describes the tendency of journalists to:
A. Always travel in pairs.
B. Provide only negative coverage of candidates instead of also including discussion of candidates’ positive aspects
C. Report on the same topics as their peers rather than uncovering new and interesting items that would require more difficult original work.
D. Go on long trips to cover political candidates where they have to pack considerable amounts of clothing and gear.
C. Report on the same topics as their peers rather than uncovering new and interesting items that would require more difficult original work.
Select the one correct answer. The need to create a cohesive message from all parts of the executive branch led to creating the position of the:
A. Senate press secretary.
B. White House muckraker.
C. White House Office of Communications.
D. Speaker of the House.
C. White House Office of Communications.
Which theory about the media suggests that what people see or read creates their own perception of reality? Select the one correct answer.
A. Hypodermic theory
B. Political education theory
C. Minimal effects theory
D. Cultivation theory
D. Cultivation theory
Which situation would be an example of direct agenda setting by the media? Select the one correct answer.
A. A report on a wave of identity theft cases that have been ignored by government agencies
B. A report on the outcome of election results
C. A human interest story about a cancer survivor
D. Coverage of the damage done in a major hurricane in Florida and the delivery of relief
A. A report on a wave of identity theft cases that have been ignored by government agencies
Which action is an example of direct persuasion by the media? Select the one correct answer.
A. Presenting the main points of a debate between two candidates
B. Encouraging citizens to go out and vote
C. Reporting on the latest polls in a forthcoming election
D. Providing an endorsement for one candidate in an upcoming election
D. Providing an endorsement for one candidate in an upcoming election
In political media, what is framing? Select the one correct answer.
A. Framing refers to the graphics used in the media at the bottom of the screen to identify sources or other broadcast information.
B. Framing refers to the practice of identifying the political predispositions of the reporter covering the story.
C. Framing refers to the legal requirement to have even-handed coverage of controversial topics.
D. Framing is the process of giving context or background in the way a news story is portrayed.
D. Framing is the process of giving context or background in the way a news story is portrayed.
Which action is an example of framing by the media? Select the one correct answer.
A. Reporting a politically embarrassing story about a candidate
B. Discussing a politically embarrassing story and providing details on previous experiences of the candidate that are similar
C. Providing the viewers with a statement indicating that the media outlet is biased against the candidate while reporting the story
D. Ignoring a politically embarrassing story about a candidate since it is irrelevant
B. Discussing a politically embarrassing story and providing details on previous experiences of the candidate that are similar
Which of statements is a main principle behind the cultivation theory of the media? Select the one correct answer.
A. With time, the media influences the choices of voters on what they view.
B. The media has little influence on voter attitudes.
C. The media are becoming less important.
D. Viewers are confused because of competing messages.
A. With time, the media influences the choices of voters on what they view.
