Module 15 - Lemon Tree Hotel Expansion

Question 1

Lemon Tree course coverage

Answer 1

Corporate level strategy - scope of the firm - global strategy

Question 2

How is Lemon Tree’s DEI associated with their business strategy?

Answer 2

• untapped labor market
• more efficient employers (higher productivity hearing impaired staff clean 3-5 more rpd, attention to detail)
• Differentiating factor for guests, guest loyalty
• Lower turnover 25% compared to 60%
• Government support