Module 14: Food Labeling Flashcards
This serves as the sales man on the shelf or the primary vehicle for communication and branding
Packaging (in Food Labeling)
2 categories of a label
Informational elements
Visual elements
pertains to the cognitive side of decisions
Informational elements
pertains to the affective side of decision making
Visual elements
may pertain to utak at puso
Informational and visual elements
What was the first administrative order for informational elements
AO No. 88-B s. 1984
Rules and Regulations Governing the Labeling of Pre-packaged Food Products Distributed in the Philippines
What RA is the AO No. 88-B s. 1984 pursuant to the provisions of
Section 26 of RA 3720 “Food, Drug, and Cosmetic Act”
How many information elements are included in the 1984 AO
6
How many information elements are included in the 2014 AO
11
What AO pertains to the revised rules and regulations of AO No. 88-B s. 1984
AO No. 2014-0030
Revised Rules and Regulations Governing The Labeling of Prepackaged Food Products Further Amending Certain Provisions of Administrative Order No. 88-B s. 1984 or the “Rules and Regulations Governing the Labeling of Pre-packaged Food Products Distributed in the Philippines,” and For Other Purposes
2 parts (panels) of a food package
Principal Display Panel
Information Panel
The part which, either through design or general use, is presented or shown to the consumer under customary conditions of display for retail sale
Principal Display Panel
That part immediately continuous to the PDP and in the case of rectangular, cylindrical or four-sided (tetra-pak) containers, any of the sides adjacent to the PDP except the bottom side which serves as the base of package
Information panel
location of the PDP and information panel
PDP: in front
Information Panel: at the sides
T of F: the name of the food should be generic
F: The name of the food should be specific and not generic
Conditions for the name of the food (5)
- should be specific and not generic
- ‘coined’ or ‘fanciful’ name may be used
- shall be presented in bold type letters on the PDP
- state the type of packing medium, form or style, and the condition or type of treatment it has undergone (e.g. dried, freeze-dried, concentrated, smoke, reconstituted)
- name itself must be on the principal display panel
- the name and net contents of the food shall appear in a prominent position and in the same field of vision
Is chicharon a legal term?
Yes
English form of chicharon
Fried corn snacks
T or F: one should name of food that is acceptable to other countries
T