Module 14: Food Labeling Flashcards
This serves as the sales man on the shelf or the primary vehicle for communication and branding
Packaging (in Food Labeling)
2 categories of a label
Informational elements
Visual elements
pertains to the cognitive side of decisions
Informational elements
pertains to the affective side of decision making
Visual elements
may pertain to utak at puso
Informational and visual elements
What was the first administrative order for informational elements
AO No. 88-B s. 1984
Rules and Regulations Governing the Labeling of Pre-packaged Food Products Distributed in the Philippines
What RA is the AO No. 88-B s. 1984 pursuant to the provisions of
Section 26 of RA 3720 “Food, Drug, and Cosmetic Act”
How many information elements are included in the 1984 AO
6
How many information elements are included in the 2014 AO
11
What AO pertains to the revised rules and regulations of AO No. 88-B s. 1984
AO No. 2014-0030
Revised Rules and Regulations Governing The Labeling of Prepackaged Food Products Further Amending Certain Provisions of Administrative Order No. 88-B s. 1984 or the “Rules and Regulations Governing the Labeling of Pre-packaged Food Products Distributed in the Philippines,” and For Other Purposes
2 parts (panels) of a food package
Principal Display Panel
Information Panel
The part which, either through design or general use, is presented or shown to the consumer under customary conditions of display for retail sale
Principal Display Panel
That part immediately continuous to the PDP and in the case of rectangular, cylindrical or four-sided (tetra-pak) containers, any of the sides adjacent to the PDP except the bottom side which serves as the base of package
Information panel
location of the PDP and information panel
PDP: in front
Information Panel: at the sides
T of F: the name of the food should be generic
F: The name of the food should be specific and not generic
Conditions for the name of the food (5)
- should be specific and not generic
- ‘coined’ or ‘fanciful’ name may be used
- shall be presented in bold type letters on the PDP
- state the type of packing medium, form or style, and the condition or type of treatment it has undergone (e.g. dried, freeze-dried, concentrated, smoke, reconstituted)
- name itself must be on the principal display panel
- the name and net contents of the food shall appear in a prominent position and in the same field of vision
Is chicharon a legal term?
Yes
English form of chicharon
Fried corn snacks
T or F: one should name of food that is acceptable to other countries
T
T or F: Translation of the name of food should be considered
T
T or F: The logo/brand name are newly required
T
This is shown in descending order of proportion on either the PDP or IP
List of ingredients
Should water be listed as an ingredient
Water added in making a food is considered to be an ingredient.
If all water added during processing is subsequently removed by baking or some other means during processing, water need not be declared as an ingredient.
Conditions for the net contents and drained weight (3)
- shall be declared on either the PDP or information panel, and in line generally parallel to the base of the package
- shall appear in conspicuous and legible bold face print or type in distinct contrast to other matters on the panel where it is declared
- the name and net contents of the food shall appear in a prominent position and in the same field of vision
this shall be embossed or otherwise permanently marked on immediate individual packages or containers
this is specific to the company and has the purpose of easy retrieval or traceability
Lot identification
This is specific to the company, invented but has meaning, and is for the purpose of easy retrieval or traceability
Lot identification
How are products recalled when there are complaints (example: instant noodles recalled after testing w/ salmonella, affected jars from lily’s peanut butter noted by the FDA)
Lot identification
What label pertains to the street, city/town and province (except street address w/c may be omitted if company name, as declared on the label, os listed in a current telephone directory)
Name and address of manufacturer, packer, and distributor
T or F: if the food is not manufactured by the person or company whose name appears on the label, the name must be qualified by “manufactured for” or “packed for” or similar expression
Name and address of Manufacturer, Packer, and Distributor
T or F: It is not allowed to place the telephone number as part of the name and address of manufacturer, packer, and distributor
F
What sticker would you place if you are an importer (context: Name and address of Manufacturer, Packer, and Distributor)
“imported and distributed by”
T or F: if you are the importer (as noted by an “imported by” statement), you are accountable for complaints within the country and not the company
T
T or F: Storage condition is a newly required label element
T
T or F: If there are disputes or complaints regarding the product, you can contest how this was stored
If not based on the storage condition placed in the label, you have a chance to win the case
T
This element protects the product and not following it may potentially cut short the shelf life of the product
Storage condition
This shall be printed clearly, conspicuously, and legibly on all product labels (except alcoholic beverages) in the following order: Day, Month, Year.
Expiry/expiration date/use-by-date/consumer before date
Expiry/expiration date/use-by-date/consumer before date
T or F: The declaration of day and year are numerical while the declaration of month must be in words to avoid confusion
T (example: Expiry date: 01 January 2012 or 01Jan12)
T or F: best before dates are suggested
F; no
Fill in the blanks:
___ ___ information on the label of products containing the following ingredients but not limited to those listed below shall be indicated clearly, conspicuously and inedibly, located directly below the Lost of Ingredients (e.g. contains ___ ___ egg, or “___ ___: may contain …”, “Manufactured in equipment that processes …”, or similar expression)
Food allergen (first four blanks)
Allergen information
Considerations regarding food allergen information
- for safety reasons
- known allergens should be stated
- declared right after ingredients
- declare if product w/o allergens is processed in the same facility as a product with allergen
- declare even if it is obvious
This newly required element in the label states how to maximize the product
Direction/Instructions for use
This pertains to information regarding nutrition content and was previously not mandatory
Nutrition facts/nutrition information/nutritive value
T or F: we are waiting for the approval of using pdri instead of reni in the nutrition information in the philippines
T
T or F: Nutrition facts includes trans fat information
T
How many mandatory requirements are considered informational elements
11
This pertains to the part of a label that is associated with the affective side for decision-making
Visual elements
Theory utilized in visual elements
’Billboard by the Freeway’ Theory
What is the Billboard by the Freeway Theory about
- grocery aisle: highway; food items: billboard
- catches attention
Ex: blue tomato sauce package in a shelf full of red ones
Parameters of the visual elements (4)
- graphics and color
- packaging size and shape
