Module 13 Flashcards
what are the 5 Design Principles and Elements of Text?
- Emphasis
- Appropriateness
- Space
- alignment
- Consistency
- Design Principles and Elements of Text.
- Use different size, weight, color, contrast and orientation to present texts with greater value.
Emphasis
- Design Principles and Elements of Text
- Using the right font, content and tone of presentation based on the target audience or event.
Appropriateness
- Design Principles and Elements of Text
- Use space to create focus and strategically make other texts stand-out.
Space
- Design Principles and Elements of Text
- To set symmetry, formality or free style.
Alignment
- Design Principles and Elements of Text
- Use at least 2 or 3 colors, font styles and design styles for the whole composition or content.
Consistency
are images or frames of images that we can construct and reconstruct to give different meaning to it. We can observe it with photographs, videos, infographics comics, memes and other objects that projects an image.
Visual Media
We create meaning of what we see by using different types of this information
Visual Information
- Type of visual information
- We tend to analyze emotions and actions of people by reading these expressions.
Facial Expression
- Type of visual information
- Postures and gestures can mean more than words. We predict people’s motives and emotions by reading this.
Body Language
- Type of visual information
- Most of us give meaning to these based on preferences, culture, experiences and human psychology.
Color
- Type of visual information
- We observe the environment we see and give interpretations of the situation of the people in the environment.
Environment
- Type of visual information
- Hand gestures, icon, brand logos, landmarks, emoji are some of the symbols that we interpret every day.
Symbols
What are the 5 types of Visual Information?
- Facial expression
- Body Language
- Color
- Environment
- Symbols
is the use of colors, space, texture, and other components in an artistic representation.
Design Elements
- Visual Design Element
- Used to creatively produce stunning and clever designs.
Space
- Visual Design Element
- Used to guide the viewer’s focal
point and separate objects in your design.
Lines
- Visual Design Element
- Used to show the relative importance of objects and information.
Sizes
- Visual Design Element
- Designs with repeating objects like lines and shapes can be aesthetically appealing giving a sense of order to a design. Repetition is a crucial element in branding design for consistency.
Pattern
- Visual Design Element
- Used to give designs a sense of realistic effects. It can add tactility and depth. However, use this technique in moderation as it may overwhelm your design.
Texture
- Visual Design Element
- Sets the mood and tone of your designs. This has psychological impact to us.
Colors
describe the ways that artists use of elements of art in a work of art.
Design Principles
- Visual Design Principle
- Make sure to make the important objects of your design be noticeable first by the viewer
Focal Point
- Visual Design Principle
- Can make your design more visually appealing by making other objects pop out from other objects of your design
Contrast
- Visual Design Principle
- Always distribute the visual weight of objects, colors, texture, and space
Balance
- Visual Design Principle
- Using lines, you can direct the viewers in your design. Use this technique to convey motions and emotions
Rhythm
- Visual Design Principle
- Use this principle to provide depth in your designs. This will give a better view and allows the viewer to have empathy to your message or subjects in the image
Perspective