Module 13 Flashcards
what are the 5 Design Principles and Elements of Text?
- Emphasis
- Appropriateness
- Space
- alignment
- Consistency
- Design Principles and Elements of Text.
- Use different size, weight, color, contrast and orientation to present texts with greater value.
Emphasis
- Design Principles and Elements of Text
- Using the right font, content and tone of presentation based on the target audience or event.
Appropriateness
- Design Principles and Elements of Text
- Use space to create focus and strategically make other texts stand-out.
Space
- Design Principles and Elements of Text
- To set symmetry, formality or free style.
Alignment
- Design Principles and Elements of Text
- Use at least 2 or 3 colors, font styles and design styles for the whole composition or content.
Consistency
are images or frames of images that we can construct and reconstruct to give different meaning to it. We can observe it with photographs, videos, infographics comics, memes and other objects that projects an image.
Visual Media
We create meaning of what we see by using different types of this information
Visual Information
- Type of visual information
- We tend to analyze emotions and actions of people by reading these expressions.
Facial Expression
- Type of visual information
- Postures and gestures can mean more than words. We predict people’s motives and emotions by reading this.
Body Language
- Type of visual information
- Most of us give meaning to these based on preferences, culture, experiences and human psychology.
Color
- Type of visual information
- We observe the environment we see and give interpretations of the situation of the people in the environment.
Environment
- Type of visual information
- Hand gestures, icon, brand logos, landmarks, emoji are some of the symbols that we interpret every day.
Symbols
What are the 5 types of Visual Information?
- Facial expression
- Body Language
- Color
- Environment
- Symbols
is the use of colors, space, texture, and other components in an artistic representation.
Design Elements
- Visual Design Element
- Used to creatively produce stunning and clever designs.
Space
- Visual Design Element
- Used to guide the viewer’s focal
point and separate objects in your design.
Lines
- Visual Design Element
- Used to show the relative importance of objects and information.
Sizes
- Visual Design Element
- Designs with repeating objects like lines and shapes can be aesthetically appealing giving a sense of order to a design. Repetition is a crucial element in branding design for consistency.
Pattern
- Visual Design Element
- Used to give designs a sense of realistic effects. It can add tactility and depth. However, use this technique in moderation as it may overwhelm your design.
Texture
- Visual Design Element
- Sets the mood and tone of your designs. This has psychological impact to us.
Colors
describe the ways that artists use of elements of art in a work of art.
Design Principles
- Visual Design Principle
- Make sure to make the important objects of your design be noticeable first by the viewer
Focal Point
- Visual Design Principle
- Can make your design more visually appealing by making other objects pop out from other objects of your design
Contrast
- Visual Design Principle
- Always distribute the visual weight of objects, colors, texture, and space
Balance
- Visual Design Principle
- Using lines, you can direct the viewers in your design. Use this technique to convey motions and emotions
Rhythm
- Visual Design Principle
- Use this principle to provide depth in your designs. This will give a better view and allows the viewer to have empathy to your message or subjects in the image
Perspective
- Visual Design Principle
- Using all the objects consistently or cohesively in your design that it allows the viewers to understand the message or story of your image
Unity
are graphic visual representations of information, data or knowledge intended to present information quickly and clearly.
Infographics
This color is associated with passion, love and desire. Increases respiration rate, raises blood pressure and enhances metabolism. Atrracts attention and signifies danger.
Red
Color associated with reliability and dependability, people who are reserved and not looking to attract attention from others. Represents maturity, predictability and dullness.
Brown
Color associated with happiness, enthusiasm, creativity, determination, and stimulation.
Orange
Color associated with energy, intellect, cheerfulness and stimulates mental activity. Indicates honor, loyalty, and connected with cowardice
Yellow
Color associated with uniqueness, authenticity, sympathetic, compassionate, idealistic, spiritual and sincere. Known as the color of peace, men and sadness.
Blue
Color Associated with gentle love, tenderness, vulnerability and youth. Known as the color for women.
Pink
Color Associated with growth, harmony, freshness, and fertility. Known as the color of money, good health, calmness, and slows human metabolism.
Green
Color Associated with royalty, power, nobility, luxury, ambition, wealth, wisdom, dignity, creativity and magic.
Purple
Color Associated with purity, viginity, light, goddes, perfection, safety, cleanliness, and faith.
White
Color Associated with power, elegance, formality, death, evil, and mystery. The symbol of grief.
Black
Color associated with neutrality, wisdom, intelligence, futuristic, stable, dignity and maturity. Lack of confidence and energy, depression, and boredom. Increases sence of sophictication and calmness
Gray
- Visual Design Element
- Used to make a direct message since it creates focus to other elements making it stand out.
Space
What are straight lines used for in design elements?
Order and Neatness
What are wavy lines used for in design elements?
More movement
What are zigzag lines used for in design elements?
Tension or excitement
What are the 6 visual design elements?
- Space
- Lines
- Size
- Pattern
- Texture
- Colors
What are the 6 visual design principles?
- Focal Point
- Contrast
- Balance
- Rhythm
- Perspective
- Unity
What are the five typefaces (types of fonts)?
- Serif
- Sans Serif
- Script
- Decorative
- Slab Serif
In this typeface, fonts have each character with small extra strokes at the end of the vertical and horizontal stroke.
Serif
In this typeface, fonts do not have serifs. Unlike the classical serif fonts, these fonts are new or modern.
Sans Serif
These fonts are styles that mimic handwriting.
Script
These fonts have extreme features or exaggerated serifs designed to fit into a theme or emotion.
Decorative
What font is used for for formality and its readability in any texts that printed in small sizes like books and letters?
Serif
What font is used for elegance and its readability in any on-screen display like monitors and portable computers?
Sans Serif
What font is used for stylistic presentation of texts like weddings and memories?
Script
What font is used for titles and headlines?
Decorative
Examples of Serif fonts
- Times New Roman
- Garamond
- Georgia
Examples of Sans Serif fonts
- Arial
- Helvetica
- Calibri
Examples of Script fonts
- Brush Script
- Lucida Handwriting
- Comic Sans
Examples of Decorative Fonts
- Chiller
- Curlz MT
- Jokerman
A simple and flexible format of presenting information or ideas whether handwritten, printed, or displayed onscreen.
Text
A simple and flexible format of presenting information used for
- disseminating information
- providing direction
- giving suggestions
Text
Available in different sources whether it is formal or informal
Text
what are the two types of text?
Formal and informal text
This type of text is created and distributed by established institutions
Formal Text
This type of text contains personal opinions or views on different issues, processes, etc
Informal Text
- representation/style of a text in the digital format
- composed of alphabets, numbers, symbols and other special characters
Typeface
The use of various font types can express different what?
Emotions or meanings
- solid or heavy look
- used for large advertising sign on billboards
Slab Serif
