Module 11 Flashcards
refers to the process of determining the primary objectives of the entrepreneurship and then adopting courses of action and allocating resources to achieve those objectives.
strategic planning
strategic planning involves three distinct steps:
The determination of objectives
Adoption of course of action
Allocation of resources
The objectives of the firm are important components of the firm’s strategic planning activities but before these are determined, the firm’s mission statement must first be developed.
The determination of objectives
This term refers to the basic description of the fundamental nature, rationale and direction of the firm. It consists of three concerns:
- how the entrepreneur intends to use his resources;
- how the entrepreneur expects to relate to the ever-changing environment; and
- the kinds of values the entrepreneur intends to offer to his customers.
The mission statement
This term refers to the specific performance targets that the entrepreneurship hopes to accomplish. The objectives define, in specific terms, how the firm’s mission will be realized.
Strategic objectives
After the primary [or strategic] objectives are stablished, the entrepreneur must develop a strategy which is alternately called course of action. A strategy is a carefully designed plan for achieving the firm’s objectives. A strategy indicates how the entrepreneur will attempt to accomplish the goals with the resources available.
adoption of course of action
The firm which is fully aware of its internal environment [specifically its strengths and weaknesses] as well as external environment [specifically threats and opportunities] is most likely to develop a strategy that considers the firm’s needs.
The purpose of SWOT Analysis is to match the firm’s strengths and weaknesses with external opportunities and treats to determine what strategy to adopt.
swot analysis
Refers to a skill, a competence, a valuable organizational resource or competitive capability, or an achievement that gives the firm a market advantage
firm’s strength
refers to something a company lacks or does poorly [compared with others] or a condition that puts it at disadvantage.
firm’s weakness
refers to the chance offered by the external environment to improve the firm’s situation significantly.
opportunity
refers to a challenge posed by an unfavorable trend or development in the external environment that would lead to, in the absence of purposeful entrepreneurial action, the erosion of the entrepreneurship’s position.
threats
are supplementary tools for SWOT analysis. It is an estimate or prediction of the future sales or income of the firm. Forecasts may be short-term [one year or less] medium-term [one to five years], long-term [over five years]
forecasts
are often determined through a combination of statistical and intuitive forecasts tempered by the experience of the entrepreneur
sales forecasts
Strategies determine the best way to use resources. There is a need, however to develop tactics which will be used to implement the strategies. Tactics are more detailed and they are used to implement the strategies. Tactics are more detailed and they are used to determined how the specific task can best be accomplished on time with available resources.
implementing strategic methods
The specific aim for planning is to be able to deploy the right quality and quantity of resources in the various activities required to achieve objectives. The resources would be indicated in terms of human and nonhuman elements.
deploying the resources