module 10 Flashcards
The process of promoting, selling, and distributing a product or service to meet the
needs of consumers while creating value and building relationships with them.
Marketing
The strategies and activities used to promote travel destinations, experiences,
and services to attract tourists and enhance their experience.
Tourism Marketing
Dividing a market into smaller groups of consumers with
similar needs, characteristics, or behaviors to target them more effectively.
Market Segmentation -
The stages a product goes through from its introduction to the
market, growth in sales, maturity, and eventual decline.
Product Life Cycle
The combination of factors (commonly known as the 4 Ps: Product,
Price, Place, and Promotion) that a company uses to influence customers’ decisions
and achieve its marketing objectives.
Marketing Mix-
Tourism marketing presents a unique set of challenges and opportunities
compared to other industries.
unique characteristics of tourism marketing.
Focus on efficiency and low costs.
Production orientation
Emphasis on quality and innovation.
Product Orientation-
- Aggressive tactics to boost sales.
Sales orientation
Meeting customer needs through research.
● Market orientation
Balancing customer needs with societal welfare.
Societal orientation
importance of market segmentation in tourism marketing.
Market segmentation helps target specific traveler groups, tailor offerings,
improve satisfaction, and maximize marketing efficiency.
Stages of the Product Life Cycle in Tourism
Introduction:
A new destination or attraction, needing promotion to attract visitors.
Growth:
Visitor numbers increase as the destination gains popularity.
Maturity:
A well-known destination with steady visitors, but facing competition.
Decline:
Visitor numbers drop due to overuse, neglect, or competition.
A new destination or attraction, needing promotion to attract visitors.
Intruduction
Visitor numbers increase as the destination gains popularity.
Growth
