Module 10

Question 1

Imagine that you are a risk-loving investor and you aim at maximizing the expected return form your investment. Which of the following investment possibilities would be optimal for you?

a. Early stage
b. Development financing
c. Acquisitions and leveraged buyouts
d. Late stage
e. None of the above

Answer 1

a.

Question 2

Which of the following statement is correct?

a. Innovation is depicted as a key to economic development.
b. An entrepreneur is always somebody who innovates a product and is highly driven by their own work and personal ideas.
c. Nearly all inventions reach commercial markets.
d. The words ‘inventor’ and ‘entrepreneur’ can be used interchangeably.
e. None of the above.

Answer 2

a.

Question 3

Which of the following statement is correct?

a. A business plan is a written statement of marketing objectives only to be followed in the early phase of a start-up.
b. A business plan should always be prepared by the entrepreneur in consultation with other data sources.
c. The business plan is only useful for selling the venture to investors, but does not serve for internal purposes.
d. The business plan only helps to meet short-term goals.
e. None of the above.

Answer 3

b.

Question 4

What can we learn with regards to measuring sustainability and responsability in start-ups?

Answer 4

Active marketing campaign –> good number of followers –> great profits ==> green-washing

Question 5

Are ‘sustainability’ and ‘responsability’ measurable?

Answer 5

In order to measure something, it has to be measurable. Might not be possible due to:
a. Complexity
b. Ethics

Question 6

Limits of measurement:
1. Measurability
2. Monetization
3. Optimization

a. Should you monetize what you measure?
b. Is it possible to measure what you want to measure?
c. Are you confronted with a minor or a fundamental sustainability problem?

Answer 6

1.b.
2.a.
3.c.

Question 7

Sustainability in start-ups
1. DIN SPEC 90051-1 Specification
2. Sustainability Balanced Scorecard
3. Ecogood Business Canvas

a. Choose strategic business unit to identity environmental and social exposure
b. Enablers (inputs/activites + outputs) - results (outcomes + impact)
c. Value proposition and creation - desired / achieved benefits, added value and outcomes for stakeholders

Answer 7

1.b.
2.a.
3.c.