Module 1 Exam Vocab + Companies Flashcards
Operations Management
In charge of supplying products and services in the right amount, at the right place, at the right time and at the right quality.
Corporate Sustainability
Business approach that creates long-term value through green strategy aimed at natural environment that considers how a business operates in social, cultural, and economic context
Shareholders
People who have an equity share in a company
Stakeholders
Shareholders, employees, customers, society, interested institutions; anybody/group involved with the company
Scholastic + Harry Potter
Distributed millions, no info leak, coordinated, sustainable.
Done through bypassing warehouses, thousands of trucks, same-size pallets, and GPS transponders to coordinate delivery
Apple
Had to double production to keep up with demand. Leader in operations –> former COO Tim Cook became CEO. Understands impact of products, life cycles, and supply chain.
Marketing
Creates demand and generates sales of outputs
Operations
Supplies good and services while also translating materials/services into outputs
Finance
Manages resources/capital and acquires them for the inputs
Support Functions
Include accounting , IT, HR, and engineering
Process
Activity of activity group that takes input(s) and transforms them into output(s)
Manufacturing Process Characteristics
Physical, durable input Output can be inventoried Low customer contact Long response time Capital intense Quality easily measured
Service Process Characteristics
Intangible/perishable input Output can't be inventoried High customer contact Short response time Labor intense Quality hard to measure
Core Processes
Set of activities that directly deliver value to external customers and help drive core competencies
Support Processes
Provides vital resources/inputs to core processes and are essential
4 kinds of Core Processes
Supplier relationship process
New service/product development
Order fulfillment process
Customer relationship process
Supplier relationship process
Process that selects that suppliers of services, materials, and information and facilitates inflow of these
New service/product development
Process to design and develop new services or products from customer/market inputs
Order fulfillment process
A process to produce and deliver services or products to the external customer
Customer relationship process
A process that identifies, attracts and builds relationships with external customers and facilitates the placement of orders
Corporate Strategy
Provides an overall direction that serves as the framework for carrying out organizations functions (such as finance, marketing and operations).
It includes the firms overall goals with its core competences.
Environmental Scannning
Understanding key trends in industry/marketplace/society and economic trends, technological changes, and political conditions
Core Competencies
Identifying the unique resources and strengths.
Examples include workforce, facilities, sector understanding, cutting-edge/proprietary technology, etc
Global Strategies
Having a response to global trends, opportunities and risks; can take form of strategic alliances and overseas expansion
Market Analysis
Consists of market segmentation and needs assessment
Market Segmentation
Find a group of customers with enough in common to warrant the design and provision of products and services
Needs Assessment:
Identify customers needs and understand how well competitors are addressing those needs.
Competitive Priorities
What you want to deliver; the critical dimensions that a process or supply chain must possess to satisfy its internal or external customers, both now and in the future
Competitive Capabilities
What you can deliver; the cost, quality, time, and flexibility dimensions that a process or supply chain actually possesses and is able to deliver.
Order Qualifiers
The minimum level required from a set of criteria for a firm to do business in a particular market segment; allows product to be considered but not selected for final purchase; only positions firm to compete
Order Winners
The criterion customers use to differentiate the services or products of one firm from those of another (and make a final decision).
Example Order Winners
Low price, quality, time, flexibility, after sale support, tech support, reputation
Southwest Airlines
Priorities: Deliver connection services at low cost, timely and frequent.
Product Planning: Minimize costs and idle land-time, simplify operations, pleasant travel, on-time performance
Process Planning: No ticket/seat reservations, no meals, no baggage transfer, lean/quick processes, flexible employees, secondary airport usage
Order Winners: Frequent/reliable departures, lean/flexible/productive ground and gate crew, high aircraft utilization/standardization, low ticket price, limited service, short routes
3 trends in Ops Management
Productivity Improvement
Global Competition
Ethical/Workforce Diversity and Environmental Issues