Module 1

Question 1

What are the four marketing mix

Answer 1

Price
Product
Promotion
Place

Question 2

What is the personal selling

Answer 2

It refers to the process of the oral and physical ( demonstrate) of the product to the potential prospect

Question 3

What is promotion

Answer 3

Refers to the combination of the personal selling,advertising the product publicly

Question 4

What is the selling process Step

Answer 4

1 prospecting
2 pre approach in prospecting
3 approach the prospect in sales presentation
4 sales presentation
5 handling enquiry
6 closing sales
7 After sales

Question 5

What are the marketing functions required by the salesperson to know

Answer 5

1 Market research
The salesperson is responsible for providing insights to the business about the consumers demands within the market

2 product planning

The salesperson must provide insights to the business about which preference does the consumer prefer in terms of the packing,size of the product

Distrbition and transportation

Standardization and grading

Rick factors

Price determination

Promotional and sales
Advertising

Question 6

What are the roles that personal selling play

Answer 6

1 The role of personal selling in the community
The salesperson provides insights to the community regarding the introduction of the new product or services,finances of the community, and all general economic welfare in the society

THE ROLE OF PERSONAL SELLING IN THE ECONOMIC
the salesperson provides vital contributions to the economy, productions, and distribution processes, which leads to economic growth and development and also increases the improvement of the economic welfare

THE ROLE OF PERSONAL SELLING IN BUSINESS

The salesperson helps the business to achieve the goals and be profitable and creates the source of income

Question 7

What are the tasks of the salesperson, which are divided into three sections

Answer 7

1 Sales Tasks
● Attainting customer through prospecting
● pre approach in prospecting
● approach prospect through sales presentation
● Sales presentation
●handling enquire
● Closing sales
● After sales

2 Supplementary services
● customer services
● credits applications
● handling returns and adjustments

3 Non sales Tasks

● control
● administration
● planning

Question 8

What are the traits ( qualities) to a successful salesperson

Answer 8

MUST BE :
1 CREATIVE AND RESOURCEFUL

2 SELF CONFIDENCE AND SELF ASSURANCE

3 ADAPTABILITY AND VERSATILE

4 PERSUASIVE AND MENTAL SHARP

5 UNDERSTANDING AND HAVE EMPATHY

6 SELF MOTIVATION

Question 9

What’re the personal images for a salesperson

Answer 9

1 Neatness
2 Good manners and habits
3 Use of voice