MODULE 1 Flashcards
prelim
The main thing which is required for thinking or finding new ideas or solutions is
creativity
Creativity is nothing but _____
thinking Out of the Box
Sources of new Ideas
- Consumers
- Existing products and services
- Distribution channels
- Government
- Research and development
New product or service idea may come from ________ reaction to the present product and from expected product idea.
customers
Entrepreneurs should monitor and evaluate products and services in the market to have a better sales and profit
Existing products and services
It is also excellent sources for new ideas because of their familiarity with needs of the market.
Distribution Channel
The new product idea can come in response to _____ regulations, they can also suggest other more marketable products ideas
Government
The largest source of new ideas, provides powerful knowledge and insights.
Research and development
Methods of Generating New Ideas
- Focus groups
- Brainstorming
- Brain writing
- Problem Inventory Analysis
They provide information in a structured format and generating new ideas, ________ for screening ideas and concepts
Focus groups
They combined the quantity and improvements of ideas. It has a greater probability of success when the effort focuses on specific product or market area
Brainstorming
This was method created by Bernd Rohrbach in 1960s named method 635, a written form of brainstorming.
Brain writing
Brain Writing was method created by __________ in ______ named method 635.
Bernd Rohrbach
1960s
635 BRAINWRITING
6 people
3 Ideas
5 minutes
(Repeat 6 times = 108 ideas in 30mins)
This was method obtains idea and solutions by focusing on problems. In generating ideas, the consumers are provided with list of problems and then asked to have discussion over it
Problem Inventory and Analysis
