Models of communication Flashcards
What are the three models of communication
Linear communication model
Transactional model
Interactive model
The three models under linear communication
Lasswell’s Model
Aristotle’s Model
Berlo’s SMCR or David Berlo
Components of linear communication
-sender
-receiver
-encoding
-decoding-
-message
-channel
-noise
The person who sends a message after encoding
Sender
The person who gets the message after decoding
Receiver
The process of converting the message into codes compatible with the channel and understandable for the receiver
Encdoing
The process of changing the encoded message into understandable language by the receiver
Decoding
The information sent by the sender to receiver
Message
The medium through which the message was sent
Channel
The disruptions that are caused in the communication process in channel or understandablity of the message
Noise
Who developed the lasswell’s theory?
Harold D. Lasswell
died in 1902-1978
when was lasswell’s communication model was developed?
1948
Regarded as one of the most influential communication models
Lasswell’s Communication Model
Components of lasswell’s model
Sender-message-channel-receiver-Feedback
The first and earliest linear model of communication
Aristotle’s model of communication
Speaker- Message- Listener- Effect
Aristotle’s Model of communication
No concept of feedback, it is oneway from speaker to audience
No concept of communication failure like noise and barriers
This model can only be used in public speaking
Aristotle’s Model of communication
in —– He postulated the Sender-message-channel-receiver (SMCR)
1960, David Berlo
Described factors affecting the components in the communication making communcation more EFFICIENT.
Berlo’s SMCR model
No concept of feedback so the effect is not considered
Berlo’s SMCR model
Both of the people must be similar according to all the factors mentioned above.
Berlo’s SMCR model
Is the exchange of messages between sender and receiver where each take turns to send or receive messages.
Transactional Model
Both sender and receiver are known as the COMMUNICATORS
Transactional Model
W/out verbal response the sender can not be sure that the receiver got the message as intended
Transactional Model
Gives oppurtunity for a lot of noise because the communication is simultaneous
Transactional Model
Used for interpersonal communication
Simultaneous Feedback
Transactional Model
What are the models under Transactional model
Barlund’s Model
Shannon and Weaver Model
Gave us the concept of NOISE. Often called as telephone model
Claude shannon and Warren Weaver in 1948
Shannon weavers model of communication
information source-Transmitter-Receiver-Destination=Feedback
Examples of shannon weaver model
Disruption
Identify. Businessman: We have a meeting at the office (“at 8 am” goes missing due to phone network disruption)
Worker (feedback): At what time?
Sender: Businessman
Encoder: Telephone network company
Channel: MObile network
Noise: Distraction in voice due to workplace
Decoder: Mobile phone
Receiver: Worker
-Concept of noise helps in making the communication effective by removing the noise or problem causing noise.
-This model Takes communcation as a two way process.
-Communication is taken as quantifiable in ———
Advantages of Shannon’s weaver model
in 1970 he proposed a transactional model of communication for basic interpersonal communication.
-Reformed into General Transactional Model
-Dynamic and two way communication
Barlund’s Model/Dean barlund
- This model shows shared field experience of the sender and receiver
-Talks about simultaneous message sending, noise and feedback
-Most systematic model of communication
Advantages of Barlund’s model
Very complex
Both sender and receiver must understand the codes sent by the other
Disadvantages of barlund’s model
Also known as convergence model
Interactive model
he/she encodes the message first. The encoded message is then received by the receiver where it is decoded to get the original information.
Concepts of interactive model
-Indirect and slow feedback
-Whole new process of communication
-For new media
-it can be linear if receiver does not respond
Interactive model
Father of mass communication, he came up the Schramms model in 1945
Wilbur Schramm
Example of Interactive model
Schramms’s Model
Are things that influence the understanding and interpretation of message like culture, social backround, beliefs, experiences, values, and rules
Field of Experience
-Circular communication gives oppurtunity to both parties to give their opinion.
-Semantic noise
-equally active
Advantages of Schramm’s model
Cannot deal with multiple levels of communucation and complex processes.
Schramm’s Model
