Models of communication Flashcards
What are the three models of communication
Linear communication model
Transactional model
Interactive model
The three models under linear communication
Lasswell’s Model
Aristotle’s Model
Berlo’s SMCR or David Berlo
Components of linear communication
-sender
-receiver
-encoding
-decoding-
-message
-channel
-noise
The person who sends a message after encoding
Sender
The person who gets the message after decoding
Receiver
The process of converting the message into codes compatible with the channel and understandable for the receiver
Encdoing
The process of changing the encoded message into understandable language by the receiver
Decoding
The information sent by the sender to receiver
Message
The medium through which the message was sent
Channel
The disruptions that are caused in the communication process in channel or understandablity of the message
Noise
Who developed the lasswell’s theory?
Harold D. Lasswell
died in 1902-1978
when was lasswell’s communication model was developed?
1948
Regarded as one of the most influential communication models
Lasswell’s Communication Model
Components of lasswell’s model
Sender-message-channel-receiver-Feedback
The first and earliest linear model of communication
Aristotle’s model of communication
Speaker- Message- Listener- Effect
Aristotle’s Model of communication
No concept of feedback, it is oneway from speaker to audience
No concept of communication failure like noise and barriers
This model can only be used in public speaking
Aristotle’s Model of communication