Models of communication Flashcards

1
Q

What are the three models of communication

A

Linear communication model
Transactional model
Interactive model

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2
Q

The three models under linear communication

A

Lasswell’s Model
Aristotle’s Model
Berlo’s SMCR or David Berlo

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3
Q

Components of linear communication

A

-sender
-receiver
-encoding
-decoding-
-message
-channel
-noise

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4
Q

The person who sends a message after encoding

A

Sender

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5
Q

The person who gets the message after decoding

A

Receiver

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6
Q

The process of converting the message into codes compatible with the channel and understandable for the receiver

A

Encdoing

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7
Q

The process of changing the encoded message into understandable language by the receiver

A

Decoding

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8
Q

The information sent by the sender to receiver

A

Message

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9
Q

The medium through which the message was sent

A

Channel

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10
Q

The disruptions that are caused in the communication process in channel or understandablity of the message

A

Noise

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11
Q

Who developed the lasswell’s theory?

A

Harold D. Lasswell
died in 1902-1978

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12
Q

when was lasswell’s communication model was developed?

A

1948

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13
Q

Regarded as one of the most influential communication models

A

Lasswell’s Communication Model

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14
Q

Components of lasswell’s model

A

Sender-message-channel-receiver-Feedback

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15
Q

The first and earliest linear model of communication

A

Aristotle’s model of communication

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16
Q

Speaker- Message- Listener- Effect

A

Aristotle’s Model of communication

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17
Q

No concept of feedback, it is oneway from speaker to audience
No concept of communication failure like noise and barriers
This model can only be used in public speaking

A

Aristotle’s Model of communication

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18
Q

in —– He postulated the Sender-message-channel-receiver (SMCR)

A

1960, David Berlo

19
Q

Described factors affecting the components in the communication making communcation more EFFICIENT.

A

Berlo’s SMCR model

20
Q

No concept of feedback so the effect is not considered

A

Berlo’s SMCR model

21
Q

Both of the people must be similar according to all the factors mentioned above.

A

Berlo’s SMCR model

22
Q

Is the exchange of messages between sender and receiver where each take turns to send or receive messages.

A

Transactional Model

23
Q

Both sender and receiver are known as the COMMUNICATORS

A

Transactional Model

24
Q

W/out verbal response the sender can not be sure that the receiver got the message as intended

A

Transactional Model

25
Q

Gives oppurtunity for a lot of noise because the communication is simultaneous

A

Transactional Model

26
Q

Used for interpersonal communication
Simultaneous Feedback

A

Transactional Model

27
Q

What are the models under Transactional model

A

Barlund’s Model
Shannon and Weaver Model

28
Q

Gave us the concept of NOISE. Often called as telephone model

A

Claude shannon and Warren Weaver in 1948

29
Q

Shannon weavers model of communication

A

information source-Transmitter-Receiver-Destination=Feedback

30
Q

Examples of shannon weaver model

A

Disruption

31
Q

Identify. Businessman: We have a meeting at the office (“at 8 am” goes missing due to phone network disruption)
Worker (feedback): At what time?

A

Sender: Businessman
Encoder: Telephone network company
Channel: MObile network
Noise: Distraction in voice due to workplace
Decoder: Mobile phone
Receiver: Worker

32
Q

-Concept of noise helps in making the communication effective by removing the noise or problem causing noise.

-This model Takes communcation as a two way process.

-Communication is taken as quantifiable in ———

A

Advantages of Shannon’s weaver model

33
Q

in 1970 he proposed a transactional model of communication for basic interpersonal communication.

-Reformed into General Transactional Model

-Dynamic and two way communication

A

Barlund’s Model/Dean barlund

34
Q
  • This model shows shared field experience of the sender and receiver

-Talks about simultaneous message sending, noise and feedback

-Most systematic model of communication

A

Advantages of Barlund’s model

35
Q

Very complex
Both sender and receiver must understand the codes sent by the other

A

Disadvantages of barlund’s model

36
Q

Also known as convergence model

A

Interactive model

37
Q

he/she encodes the message first. The encoded message is then received by the receiver where it is decoded to get the original information.

A

Concepts of interactive model

38
Q

-Indirect and slow feedback

-Whole new process of communication

-For new media

-it can be linear if receiver does not respond

A

Interactive model

39
Q

Father of mass communication, he came up the Schramms model in 1945

A

Wilbur Schramm

40
Q

Example of Interactive model

A

Schramms’s Model

41
Q

Are things that influence the understanding and interpretation of message like culture, social backround, beliefs, experiences, values, and rules

A

Field of Experience

42
Q

-Circular communication gives oppurtunity to both parties to give their opinion.
-Semantic noise
-equally active

A

Advantages of Schramm’s model

43
Q

Cannot deal with multiple levels of communucation and complex processes.

A

Schramm’s Model