Models of Communication Flashcards
TANGINA MO SIR
Berlo’s SMRC Model of Communication
Source:
Source-Message -> Encodes
- Communication skills
- Attitudes
- Knowledge
- Social System
- Culture
SACCK
Berlo’s SMRC Model of Communication
Message:
- Content
- Elements
- Treatment
- Structure
- Code
SETCC
Berlo’s SMRC Model of Communication
Channel:
- Hearing
- Seeing
- Touching
- Smelling
- Tasting
SSHTT
Berlo’s SMRC Model of Communication
Receiver:
Channel-Receiver -> Decodes
- Communication Skills
- Attitudes
- Knowledge
- Social system
- Culture
SACCK
This is where the message originates.
Source
____ towards the audience, subject, oneself.
Attitudes
____ about the subject.
Knowledge
This includes the various aspects in society like values,beliefs,culture, religion, and general understanding of society.
Social system
____ of the particular society also comes under the social system
Culture
The sender of the message (message originates) is referred as ____ .
Encoder
The beginning to the end of a message comprises its ____.
Content
This includes various things like language, gestures, body language, etc.
Elements
The way in which the message is conveyed or the way in which the message is passed on or delivered.
Treatment
Criticism of Berlo’s SMCR model of communication:
- No feedback/don’t know about the effect
- Does not mention barriers to communication
- No room for noise
- Needs people to be on the same level for communication to occur but not true in real life
- The model omits the usage of sixth sense as a channel which is usually a gift to the human beings (thinking, understanding, analyzing, etc.)
The mother of all models.
Shannon-Weaver Model of Communication
