models of communication Flashcards

1
Q

a pictorial presentation to show the structure of communication process

A

communication model

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2
Q
  • one-way communicative activity from sender to receiver
  • active sender & passive receiver
  • no feedback

(type of model)

A

linear model

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3
Q

4 models under linear model

A
  1. aristotle model of communication
  2. laswell’s model
  3. shannon-weaver’s model
  4. berlo’s SMCR model
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4
Q
  • a linear model suitable for public speaking
  • the model has no arrowheads (order can be reversed)
  • effect is nonverbal
A

aristotle’s model

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5
Q
  • most common and simplest model
  • in interrogative form so the public can understand the model well
  • the term “medium” is first presented here
A

laswell’s model

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6
Q
  • well suited for telephone calls or person-to-person comm rather than mass comm
  • “noise” is first introduced here
A

shannon & weaver’s model

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7
Q
  • highlights that a message can be altered in many ways
  • in the model, factors that can affect the alteration of the message are seen below the main elements
A

berlo’s SMCR model

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8
Q
  • two-way communicative process (give and take)
  • relies on the exchange of communication (from sender to receiver)
  • has feedback

(type of model)

A

interactive model

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9
Q

2 models under interactive model

A
  1. osgood-schramm’s model
  2. westley & maclean’s model
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10
Q
  • a very complicated model
  • It introduces environmental and cultural factors to the process of communication
  • It says that communication begins only when a person receives messages from surroundings (or di nag rerely solely sa sender ung message but nasa triggers rin)
A

westley & maclean model

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11
Q
  • a circular model ; continuous cycle
  • it shows how a person can both play all roles ( decoder, interpreter, and encoder)
A

osgood-schramm’s model

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12
Q
A
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