models of communication Flashcards
1
Q
a pictorial presentation to show the structure of communication process
A
communication model
2
Q
- one-way communicative activity from sender to receiver
- active sender & passive receiver
- no feedback
(type of model)
A
linear model
3
Q
4 models under linear model
A
- aristotle model of communication
- laswell’s model
- shannon-weaver’s model
- berlo’s SMCR model
4
Q
- a linear model suitable for public speaking
- the model has no arrowheads (order can be reversed)
- effect is nonverbal
A
aristotle’s model
5
Q
- most common and simplest model
- in interrogative form so the public can understand the model well
- the term “medium” is first presented here
A
laswell’s model
6
Q
- well suited for telephone calls or person-to-person comm rather than mass comm
- “noise” is first introduced here
A
shannon & weaver’s model
7
Q
- highlights that a message can be altered in many ways
- in the model, factors that can affect the alteration of the message are seen below the main elements
A
berlo’s SMCR model
8
Q
- two-way communicative process (give and take)
- relies on the exchange of communication (from sender to receiver)
- has feedback
(type of model)
A
interactive model
9
Q
2 models under interactive model
A
- osgood-schramm’s model
- westley & maclean’s model
10
Q
- a very complicated model
- It introduces environmental and cultural factors to the process of communication
- It says that communication begins only when a person receives messages from surroundings (or di nag rerely solely sa sender ung message but nasa triggers rin)
A
westley & maclean model
11
Q
- a circular model ; continuous cycle
- it shows how a person can both play all roles ( decoder, interpreter, and encoder)
A
osgood-schramm’s model
12
Q
A
