Models of communication Flashcards
Simplifying the process of communication by providing visual representation of the various aspects of a communication encounter. Allow us to see specific communication, define communication, and apply communication concepts.
Models of communication
Simple one way communication model
Linear model of communication
A linear model where there is only one apparent focus on the speaker’s ability to persuade an audience.
speaker>message>listeners
Aristotle’s model
According to Aristotle, the three models of persuasion are :
ethos - authority
logos - reasoning
empath - feelings
A linear model of communication involving five components by questions “who?” “says what!” “In what channel?” “to whom?” and “with what effect?”
communicator>message>focus
>receiver>effect
Focus on channel/medium
Lasswell’s model (1948)
Harold Lasswell
This linear communication of model gave us the concept of noise.
Designed for telephone and radio communication.
Shannon and Weaver’s model (1948)
Develop the SMCR model of communication which condones the use of senses.
Berlo’s model (1960)
-David Berlo
A type of communication model that is also known as the convergence model as it deals with the exchange of ideas and messages taking place both ways from sender to receiver snd vice versa.
Interactive model of communication
An interactive model of communication wherein each communicators take on the roles of an encoder, interpreter, decoder. He also emphasized the importance of filed of experience in the interpretation meaning.
Schramm’s model (1955)
Wilbur Schramm
An interactive model of communication wherein it recognize the feedback as part of the communication process.
Eight stages of communication
Symbolizing>Expressing>Transmitting>Receiving>Decoding>Feedbacking>Monitoring>Thinking >Symbolizing…..
White’s model-
Eugene White
A model of communication where it describes communication as a process in which communicators generate social realities, social, relational, and cultural context.
Transactional model of communication
a type of Transactional model of communication that portrayed communication as a dynamic process.
Wood’s model-
Julia Wood
a type of Transactional model of communication designed primarily to represent public communication.
Speech communication transactional model