Models Flashcards
1
Q
simplified communications model
A
Developed by Wilbur Schramm in 1954 and based on the mathematical theory of communication. It includes a source, who encodes a message, or signal, which is transmitted, (via the media or directly via interpersonal communication) to a destination, where the receiver decodes it.
2
Q
freemium model
A
This is what many subscription services operate on. With this model they can receive content for free, but if they want to take advantage of all the site has to offer they must pay a monthly subscription.
