Mode of Address Flashcards
1
Q
hyperbole
A
exaggeration, emphasis to make the product more exciting than it is
2
Q
imperative
A
an instruction to do something. common in advert to persuade the audience to buy something
3
Q
ellipsis
A
something is missing in the text. usually I indicated by three dots. enigma code to create suspense
4
Q
colloquialism
A
not correct form of language. it creates a relationship between the audience and the text
5
Q
informal
A
use slang or informal language to create a link with the audience
6
Q
formal
A
formal language and proper use of English to connote a formal and respectful relationship
7
Q
direct mode of address
A
it involves the spectator into the text
8
Q
indirect mode of address
A
the spectator is not involved into the text
