mm place Flashcards
making the products available in the right quantities and locations where customers
want them.
Place
refers to the process of moving goods and services
from the company to the customer.
Distribution Strategy
“It’s not about ideas. It’s about making ideas happen.”
Scott Belsky, co-founder of Behance, Entrepreneur
it is where a business carries out business or the distribution channels
used to reach markets.
Place
Common Distribution Channels:
Direct Sale-
Original Equipment manufacturer sales-
Manufacturer’s representative-
Wholesalers-
Brokers-
Retailers-
Direct mail-
Company/Firm plans are to move goods directly to the ultimate users.
Direct Sale-
involve selling a manufactured product and
which is later sold as a finished product to the end user.
Original Equipment manufacturer sales-
wholesaler employed by one or several producers
and paid on commission basis according to quantity sold.
Manufacturer’s representative-
channel members that sell to retailers or other agents for further
distribution through the channel until they reach to final users.
Wholesalers-
channel members that sell to retailers or other agents for further
distribution through the channel until they reach to final users.
Wholesalers-
Are distributors who buy directly from distributor or wholesaler and sell to
retailers or end users.
Brokers-
Are the ones who sell directly to customers in the store. They buy product
without any intermediaries or middlemen.
retailers
Are the ones who sell directly to customers in the store. They buy product
without any intermediaries or middlemen.
Retailers-
Includes printed materials used in a targeted campaign to consumers.
These include catalogs, letters, e-mail and other direct appeals.
Direct mail-
Includes printed materials used in a targeted campaign to consumers.
These include catalogs, letters, e-mail and other direct appeals.
Direct mail-
any form of communication which is used to inform, persuade and remind people
about an organization or individual’s goods, services, image, ideas, community involvement
or impact on the society.
Promotion
“Enthusiasm is the sparkle in your eyes, the swing in your gait, the grip of your hand
and the irresistible surge of will and energy to execute your ideas.
“Henry Ford
combination of the strategies to accomplish the promotion objectives of an
organization.
Promotional Mix
4 Promotion strategy
Advertising Aspects
Public Relations-
Sales Promotion-
Personal sales-
“The greatest discovery of my generation is that people can alter their lives by
altering their attitudes.”-
William James
People can be considered a product by providing
satisfaction to the consumer.
People
- Marketing entails at cultivating the attention, interest and preferences of the target market
toward a celebrity or authority figure.
People
five-step PRIDE process:
P- Provide a Pleasant Working Environment
R- Recognize, Reward, and Reinforce the Good Behavior
I-Involve and Participate in the activities and programs.
D-Develop Skills and Attitude
E-Evaluate and Measure Performance.
involves socioeconomic business activity by which entrepreneurs and business people meet to
form business relationships,
Networking
