MKTG week 4

Question 1

What are the 5 steps in the consumer decision making process

Answer 1

1) need/want recognition
2) information search
3) evaluation of options
4) purchase
5) post-purchase evaluation

Question 2

What are the 5 phases in the adoption process and what 5 characteristics affect rate of adoption

Answer 2

awareness - interest - evaluation - trial - adoption
the 5 characteristics are relative advantage, compatibility, complexity, communicability, Divisibility

Question 3

What are the 8 steps in the business buying decision process

Answer 3

1) problem recognition
2) general need description
3) product specification
4) supplier search
5) proposal solicitation
6) supplier selection
7) order-routine specification
8) performance review

Question 4

What influences consumer buying behavior

Answer 4

cultural, social, personal, psychological

Question 5

What influences business buying behavior

Answer 5

Environmental, organisational, interpersonal, individual