MKTG Chapter 5 Flashcards
Carla and John earn $7000 each month. After paying taxes of $1000, the two pay $4000 necessities (like food, rent, insurance, and transportation). This leaves them how much in discretionary income?
$2000
According to the text, the economic-buyer theory:
is too simplistic to explain consumer behavior.
The Body Shop by L’Oreal, a chain of personal care products and spas, boasts of its dedication to natural cosmetic products developed without the use of animal testing or unfair labor practices. This appeal is designed to meet customers:
social and personal needs
Carmela Sanchez is planning to buy a pair of running shoes. Recently, she has been noticing more Adidas advertising in magazines. This is an example of:
selective exposure.
When Taco Bell shows a large close-up of a chicken taco in a television ad, it is
using a cue to encourage a particular response to the hunger drive.
A person’s social class is determined by all of the following variables except _____.
ethnicity
Reference-group influence would be weakest for determining which particular _____ a person buys.
laundry soap
Outdoor merchandiser Bass Pro Shops creates giant retail stores filled with hunting and fishing exhibits to attract customers, entertain them, and keep them in stores for long periods of time. This retailing strategy is based on the idea that:
characteristics of the purchase situation influence consumer behavior.
Consumers go through six steps when deciding to accept or reject a new idea. In this adoption process:
the confirmation step follows the decision step.
For consumers making high-involvement purchases that require extensive problem solving, the steps of the consumer-decision process progress as follows:
need awareness, problem solving, purchase decision, post-purchase evaluation.
