MKTG Chapter 1

Question 1

All of the following should be determined by the marketing department of a firm except:

Answer 1

actually making the product.

Question 2

The study of marketing is important for all the following reasons except:

Answer 2

marketing affects every decision in a person’s life.

Question 3

Macro-marketing is a social process that matches _____ and accomplishes the objectives of society.

Answer 3

supply and demand

Question 4

Which of the following is the best example of management thinking during the “production era”?

Answer 4

“If we produce a good product, customers will find us and buy it.”

Question 5

The following is true in a command economy:

Answer 5

price is not a good indicator of value.

Question 6

A firm with a marketing orientation is most likely to:

Answer 6

advertise how a product meets customers’ needs.

Question 7

From the perspective of the marketing concept, a manager who wants to increase profits needs to:

Answer 7

take the customer’s point of view.

Question 8

The term “micro-macro dilemma” means that:

Answer 8

what is “good” for some producers and consumers may not be good for society as a whole.

Question 9

Which of the following does not demonstrate social responsibility in marketing?

Answer 9

Google shares user data with third-party service providers and governments.

Question 10

Which of the following criticisms focuses most directly on a macro view of marketing, rather than a micro view?

Answer 10

Marketing exploits the poor and the uneducated.