MKTG 429 Exam 2 Practice Flashcards
1
Q
Coattonally
A
Writing in a specific, structured manner.
2
Q
Prosestonally
A
Approaching tasks with a professional mindset.
3
Q
Cannibalization Rate
A
Sales loss of existing products to new ones.
4
Q
Brand Equity
A
Value derived from brand perception and loyalty.
5
Q
Trial Rate
A
Percentage of first-time buyers in a population.
6
Q
Repeat Buyers
A
Customers who purchase a product multiple times.
7
Q
Repeat Rate
A
Percentage of customers repurchasing after trial.
8
Q
Trial Volume
A
Total sales from first-time buyers.
9
Q
Sales Projection
A
Estimated future sales based on current data.
10
Q
Penetration Rate
A
Percentage of target market using the product.
11
Q
Growth Rate
A
Increase in revenue over a specific period.
12
Q
Compounded Annual Growth Rate (CAGR)
A
Average annual growth rate over time.
13
Q
Forced Tried
A
Customers who tried a product for the first time.
14
Q
Ever Tried
A
Percentage of population that has tried a product.
15
Q
New Product Metrics
A
Sales data related to newly launched products.
16
Q
Market Segmentation
A
Dividing a market into distinct groups.
17
Q
Awareness Rate
A
Percentage of target audience aware of a brand.
18
Q
Distribution Rate
A
Extent to which a product is available.
19
Q
Revenue Growth
A
Increase in revenue compared to previous periods.
20
Q
Market Penetration
A
Extent of product sales in a target market.
21
Q
Customer Retention
A
Ability to retain customers over time.
22
Q
Sales Volume
A
Total quantity of products sold in a period.
23
Q
Product Cannibalization
A
New product sales impacting existing product sales.
24
Q
Cannibalization
A
Loss of sales from existing products due to new ones.
25
Market Share
Percentage of total sales in a market held by a brand.
26
Brand Asset Valuator
Tool to assess brand's strength and value.
27
Differentiation
Uniqueness of a brand compared to competitors.
28
Relevance
Brand's alignment with consumer needs and preferences.
29
Esteem
Consumer perception of brand's quality and desirability.
30
Knowledge
Consumer awareness and understanding of a brand.
31
Branded Earnings
Corporate earnings attributed to brand performance.
32
Financial Value
Projected future earnings generated by a brand.
33
Brand Contribution
Impact of brand on sales, excluding other factors.
34
Brand Value
Financial value multiplied by brand contribution.
35
Royalty Relief
Savings from not paying royalties for brand usage.
36
Brand Rate
Rate based on brand's strength and market potential.
37
Interbrand Brand Valuation
Assessment of brand's financial performance and strength.
38
Role of Brand Index
Measure of brand's influence on purchase decisions.
39
Brand Strength
Brand's ability to foster customer loyalty.
40
Sales Territory
Geographic area assigned to a salesperson.
41
Consumer Preference
Consumer's choice among available product options.
42
Content Analysis
Evaluation of consumer preferences and product attributes.
43
Attribute Ranking
Prioritization of product features by consumers.
44
Market Trends
Patterns in consumer behavior and preferences over time.
45
Product Lifecycle
Stages a product goes through from introduction to decline.
46
Workload Balance
Avoid under or over serving customers.
47
Sales Potential
Current customers multiplied by average service time.
48
Prospect Conversion Time
Average time to convert a prospect.
49
Sales Territory Percentage
Current prospects multiplied by buying potential.
50
Sales Forecasting
Estimation based on last year's sales data.
51
Salesperson Share
Salesperson's contribution to total district sales.
52
Weighted Sales Assessment
Adjusts forecasts based on sales performance.
53
Sales Force Effectiveness
Measures performance across different territories.
54
Sales per Hour
Total sales divided by hours worked.
55
Email Marketing
Using HubSpot for targeted email campaigns.
56
Segmentation
Grouping customers by similar profiles.
57
Active Lists
Dynamic lists that update based on criteria.
58
Static Lists
Manual lists that do not change automatically.
59
Deduplication
Identifying and removing duplicate contacts.
60
HubSpot Templates
Pre-designed formats for marketing emails.
61
Abandoned Cart Program
Targets customers who left items in cart.
62
Content Context
Relevance of content to specific audience segments.
63
Snapshot of Contacts
Static view of contacts at a specific time.
64
Sales Letter Design
Focus on clarity and persuasive elements.
65
Social Networking
Engagement through social media platforms.
66
Tracking Metrics
Monitoring page views and user interactions.
67
Bounce Rate
Percentage of visitors leaving after one page.
68
Conversion Rate
Percentage of visitors completing desired actions.
69
Impressions
Total views of an advertisement or content.
70
Sales Volume
Total sales generated through advertising efforts.
71
Touch Request Date
Date when a customer interacts with a brand.
72
Sales Response
Sales generated from specific marketing actions.
73
Host Operating System
System software managing hardware and software resources.
74
Store Availability
Presence of products in retail locations.
75
Product Category Volume
Total inventory across all outlets for a brand.
76
Inventory Turnover
Rate at which inventory is sold and replaced.
77
Market Share
Percentage of total sales in a market segment.
78
Direct Product Profitability
Profitability analysis of specific products sold.
79
Gross Margin
Revenue remaining after deducting cost of goods sold.
80
Retail Metrics
Data used to evaluate retail performance.
81
Shelf Share
Percentage of shelf space occupied by a brand.
82
Price Promotion
Temporary reduction in price to stimulate sales.
83
Miscalculations
Errors in estimating shipments or inventory levels.
84
Holding Costs
Costs associated with storing unsold inventory.
85
Retail Inventory
Total stock available for sale in stores.
86
Direct Product Profitability Formula
Gross Margin divided by average inventory value.
87
Sales Ranking
Position of a brand based on sales performance.
88
Market Down
Comparison of market price to listed price.
89
Retail Strategy
Plan to optimize sales and customer engagement.
90
Cross Channel Convergence
Engagement across multiple marketing channels simultaneously.
91
Baseline Sales
Expected sales without promotional influence.
92
Incremental Sales
Sales attributed to marketing promotions.
93
Redemption Rate
Percentage of coupons redeemed by customers.
94
Coupon Loss
Cost incurred from coupon face value.
95
Retention Rate
Percentage of customers retained over time.
96
Total Sales Formula
Total Sales = Baseline Sales + Incremental Sales.
97
Promotional Impact
Effect of promotions on overall sales performance.
98
Impressions
Number of times an ad is viewed.
99
Reach
Percentage of target audience exposed to an ad.
100
Frequency
Average number of times an individual sees an ad.
101
Pass Through Rate
Percentage of discounts passed to consumers.
102
Cost Per Thousand Impressions (CPM)
Cost of reaching 1,000 impressions.
103
Threshold Response
Minimum frequency required for audience engagement.
104
Competitive Strategy
Approach to outperform competitors in marketing.
105
Visibility
Extent to which an ad is seen by consumers.
106
Promotional Redemption
Process of customers using promotional offers.
107
Advertising Printing Costs
Expenses related to producing advertising materials.
108
Sales with Coupons
Sales generated through coupon promotions.
109
Historical Sales Data
Past sales figures used for forecasting.
110
Cross Rating Points
Combined reach of multiple advertising channels.
111
Average Frequency Calculation
Average Frequency = Impressions / Reach.
112
Marketing Metrics
Quantitative measures to assess marketing effectiveness.
113
CPM
Cost per thousand impressions in advertising.
114
ROAS
Return on ad spend; revenue generated per ad dollar.
115
Demand Elasticity
Sensitivity of demand to changes in price.
116
Advertising Elasticity
Change in demand based on advertising changes.
117
Dorkman-Steiner Theorem
Relationship between advertising, sales, and price.
118
Engagement Rate
Percentage of users interacting with content.
119
Click-Through Rate
Ratio of users clicking on an ad.
120
Conversion Rate
Percentage of visitors completing a desired action.
121
Visitor
Unique individual accessing a webpage.
122
Impressions
Total times an ad is displayed.
123
Average Session Duration
Average time a user spends on a site.
124
Media Interaction Time
Time spent interacting with media content.
125
Visitor Engagement
Level of interaction a visitor has with content.
126
Page Views
Total number of pages viewed by visitors.
127
Hits
Total requests made to a server.
128
Cost per Acquisition
Cost associated with acquiring a new customer.
129
Market Boundaries
Limits defining a specific market segment.
130
Advertising Size
Volume of advertising efforts in a market.
131
Frequency
Number of times an ad is shown to a user.
132
Target Audience
Specific group of consumers targeted by marketing.
133
Advertising Campaign
Coordinated series of promotional messages.
134
Abandonment Rate
Percentage of incomplete shopping carts.
135
Conversion Rate
Percentage of visitors making a purchase.
136
Lost Visit Rate
Lost visits divided by total URLs.
137
Lost Per Order
Lost revenue divided by total orders.
138
Cost per Impression
Cost incurred for each ad impression.
139
Email Open Rate
Percentage of emails opened from delivered.
140
Email Unsubscribe Rate
Percentage of subscribers opting out of emails.
141
Email Clickthrough Rate
Percentage of clicked emails from delivered.
142
Email Bounce Rate
Percentage of emails not delivered from sent.
143
Session Length
Total time spent by users on an app.
144
Active Users
Users engaging with the app in a period.
145
Average Revenue per User
Revenue generated per user interaction.
146
Store Visits
Estimated visits from online to physical stores.
147
Behavioral Metrics
Measures website effectiveness in generating traffic.
148
Attribution Models
Methods to assign credit for conversions.
149
Last Click Attribution
Credit given to the last interaction before purchase.
150
First Click Attribution
Credit given to the first interaction before purchase.
151
Linear Attribution
Equal credit across all interactions leading to purchase.
152
Social Engagement Rate
Engagements divided by total impressions.
153
Likes
Total number of likes for a brand.
