MKTG 404 Exam 1 - FLASHCARDS - 3_ Tools to visualize data and visualization pt 1

Question 1

What is nominal data that represents things, mutually exclusive labels without any numerical value?

Answer 1

Categorical data

Question 2

What are examples of categorical data?

Answer 2

name, gender, product types

Question 3

What type of data is similar to categorical data, except it has a clear order?

Answer 3

Ordinal data

Question 4

What are examples of ordinal data?

Answer 4

level of education, satisfaction level, salary bands

Question 5

What is numerical data that can be aggregated and measured?

Answer 5

Quantitative data

Question 6

What are the two types of quantitative data?

Answer 6

Continuous and discrete

Question 7

What type of quantitative data is predefined at exact points, no “in between”?

Answer 7

Discrete

Question 8

What type of quantitative data is an infinite number of possible intermediate values?

Answer 8

Continuous

Question 9

What type of quantitative data is sales, profit, or height?

Answer 9

Continuous

Question 10

What type of quantitative data is this: you can have 175 patients but not 175.5 patients in a hospital, or number of pageviews on a website?

Answer 10

Discrete

Question 11

What is data that is collected over a time period, typically involves dates?

Answer 11

Temporal data

Question 12

What is an example of temporal data?

Answer 12

Yearly sales data, monthly sales data

Question 13

What is testing a hypothesis and mining for patterns, trends, and anomalies (data scientist)?

Answer 13

Exploratory

Question 14

What is usually simple everyday visualizations —line charts, bar charts, pies, and scatter plots conveying a single message (managers)?

Answer 14

Explanatory

Question 15

True or false: explanatory has a larger audience?

Answer 15

TRUE

Question 16

True or false: Visuals can more quickly help us recall things from our verbal memory?

Answer 16

TRUE