MKTG 404 Exam 1 - FLASHCARDS - 2_ Importance of data visualization
1
Q
What are the reasons we visualize data?
A
- Find patterns and see data in context
- Make data accessible to everyone
- Expand memory
- Answer questions (or discover them)
- Make decisions / Persuade others to make decisions
- Persuade using evidence through narratives
2
Q
Who invented the data table?
A
Claudius Ptolemy
3
Q
Who invented the 2D coordinate scale?
A
Rene Descartes
4
Q
Who invented the scatterplot?
A
Rene Descartes
5
Q
Who invented the bar chart?
A
William Playfair
6
Q
Who invented the pie chart?
A
William Playfair
7
Q
Who invented the coxcomb?
A
Florence Nightingale
8
Q
Who invented the histogram?
A
Karl Pearson
9
Q
Who invented the boxplot?
A
John Tukey
10
Q
What percent of sense receptors are in our eyes?
A
70%
11
Q
How much of our brain’s cerebral cortex is involved in processing visual information?
A
40%
12
Q
True or false: In short term memory, people can keep up to 4 chunks of visual information?
A
TRUE
