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MKTG 361 > MKTG 361 Ch. 14 > Flashcards

MKTG 361 Ch. 14 Flashcards

1
Q

Marketing Channel (channel of distribution)

A

set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer.

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2
Q

Channel Members

A

all parties in the marketing channel who negotiate with on another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer

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3
Q

Form Utility

A

the elements of the composition and appearance of a product that make it desirable

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4
Q

Time Utility

A

the increase in customer satisfaction gained by making a good or service available at the appropriate time

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5
Q

Place Utility

A

the usefulness of a good or service as a function of the location at which it is made available

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6
Q

Exchange Utility

A

the increased value of a product that is created as its ownership is transferred

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7
Q

Retailer

A

a channel intermediary that sells mainly to consumers

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8
Q

Merchant Wholesaler

A

an institution that buys good from manufactures and resells them to businesses, government agencies, and other wholesalers or retailers and that receives and takes title to goods, stores them in its own warehouses, and later ships them

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9
Q

Agents and Brokers

A

wholesaling intermediaries who do not take title to a product but facilitate its sale from producer to end user by representing retailers, wholesalers, or manufacturers

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10
Q

Direct Channel

A

producers sell directly to consumers

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11
Q

Dual Distribution (multiple distribution)

A

the use of two or more channels to distribute the same product to target markets

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12
Q

Nontraditional Channels

A

non-physical (often electronic) channels that facilitate the unique market access of products and services

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13
Q

Strategic Channel Alliance

A

a cooperative agreement between business firms to use the other’s already established distribution channel

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14
Q

Intensive Distribution

A

a form of distribution aimed at having a product available in every outlet where target customers might want to buy it

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15
Q

Selective Distribution

A

a form of distribution that achieved by screening dealers to eliminate all but a few in any single area

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16
Q

Exclusive Distribution

A

a form of distribution that establishes one or a few dealers within a given area

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17
Q

Arm’s-Length Relationship

A

a relationship between companies that is loose, characterized by low relational investment and trust, and usually taking the form of a series of discrete transactions with no or low expectation of future interaction or service

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18
Q

Cooperative Relationship

A

a relationship between companies that takes the form of informal partnership with moderate levels of trust and information sharing as needed to further each company’s goals

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19
Q

Integrated Relationship

A

a relationship between companies that is tightly connected, with linked processes across and between firm boundaries and high levels of trust and interfirm commitment

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20
Q

Channel Power

A

the capacity of a particular marketing channel member to control or influence the behavior of other channel members

21
Q

Channel Control

A

a situation that occurs when one marketing channel member intentionally affects another member’s behavior

22
Q

Channel Captain

A

a member of a marketing channel that exercises authority and power over the activities of other channel members

23
Q

Channel Conflicts

A

a clash of goals and methods between distribution channel members

24
Q

Horizontal Conflict

A

a channel conflict that occurs among channel members on the same level

25
Q

Vertical Conflict

A

a channel conflict that occurs between different levels in a marketing channel, most typically between the manufacturer and wholesaler or between the manufacturer and retailer

26
Q

Channel Partnering

A

the joint effort of all channel members to create a channel that serves customers and creates a competitive advantage

27
Q

Retailing

A

All the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use

28
Q

Independent Retailer

A

a retailer owned by a single person or partnership and not operated as part of a large retail institution

29
Q

Chain Store

A

a store that is part of a group of the same stores owned and operated by a single organization

30
Q

Franchise

A

a relationship in which the business rights to operate and sell a product are granted by the franchisor to the franchise

31
Q

Gross Margin

A

the amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted

32
Q

Scrambled Merchandising

A

the tendency to offer a wide variety of nontraditional goods and services under one roof

33
Q

Factory Outlet

A

an off-price retailer that is owned and operated by a manufacturer

34
Q

Nonstore Retailing

A

shopping without visiting a store

35
Q

Automatic Vending

A

the use of machines to offer goods for sale

36
Q

Direct Retailing

A

the selling of products by representatives who work door-to-door, office-to-office, or at home sales parties

37
Q

Direct Marketing (Direct Response Marketing)

A

techniques used to get consumers to make a purchase from their home, office, or other non retail setting

38
Q

Telemarketing

A

the use of the telephone to sell directly to consumers

39
Q

Shop-at-home TV Network

A

specialized form of direct-response marketing where shows display merchandise for viewers to purchase over the telephone with a credit card

40
Q

Online Retailing (e-tailing)

A

a type of shopping available to consumers with personal computers and access to the internet

41
Q

Franchisor

A

the originator of a trade name, product, methods of operation, and the like that grants operating rights to another party to sell its product

42
Q

Franchisee

A

an individual or business that is granted the right to sell another party’s product

43
Q

Retailing Mix

A

a combination of the six Ps–product, price, promotion, presentation, and personnel–to sell goods and services to the ultimate consumer

44
Q

Destination Store

A

a store that consumers purposely plan to visit

45
Q

Atmosphere

A

the overall impression conveyed by a store’s physical layout, decor, and surroundings

46
Q

Layout

A

the internal design and configuration of a store’s fixtures and products

47
Q

Data Mining

A

the process of discovering patterns in large data sets for the purposes of extracting knowledge and understanding human behavior

48
Q

m-commerce

A

the ability to conduct commerce using a mobile device for the purpose of buying or selling goods or services

MKTG 361 (8 decks)

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