MK 21: Personal Selling

Question 1

Personal Selling Process

Answer 1

1. Generate and Qualify Leads
2. Pre approach and the use of CRM Systems
3. Sales Presentation and Overcoming Reservations
4. Closing the Sale
5. Follow Up

Question 2

Inbound Marketing

Answer 2

Curate blogs to draw in customers and generate leads

Question 3

Managing the SalesForce (5)

Answer 3

1. Salesforce Structure
2. Recruiting and Selecting Salespeople
3. Sales Training
4. Motivating and Compensating salespeople
5. Evaluating Salespeople

Question 4

Traits of a good salesperson

Answer 4

1. Empathy
2. Personality
3. Resilience
4. Optimism
5. Self- Motivation