Mission Statements, Aims And Objectives Flashcards
1
Q
What is a mission statement?
A
It sets out the businesses vision and values, enables employees, managers, customers and suppliers to understand the business
it summarises the aims of the business
2
Q
What are the businesses aims
A
Where the business wants to go in the future
3
Q
What other businesses objectives
A
The steps they’re going to take to make sure they meet their aim
4
Q
What do the objectives have to be?
A
S- Specific aimed at what business does M- Measurable putting value into objective A- Agreed all those concerned have to agree R- Realistic should be challenging but also achievable T- Time Specific have a limit on when it should be achieved
