Minority Influence And Social change Flashcards
What is minority influence?
When the ideas of the minority change the ideas of the majority
What is internalisation?
Accepting and believing the views of the majority
What sort of internalisation is place in minority influence?
The majority take on the views of a consistent minority
Who did research into minority influence and consistency?
Moscovici et al 1969
Which experiment built on Moscovici’s experiment?
Nemeth et al 1974
What did Nemeth’s experiment test?
What was the result?
If a minority influence is flexible, is it more powerful?
Answer: yes
What does Moscovici’s conversion theory suggest?
That majority and minority influence are different processes
What does conversion theory say about majority influence?
Majority influence involves compliance. People don’t change their views, just their behaviour.
What does conversion theory say about minority influence?
The majority examine the minorities beliefs in detail.
The majority privately except the minority view
What must the minority groups views always be?
Consistent
What is Moscovici’s validation process?
When you consider the views of the consistent minority and decide if you should accept them or not
Who invented social impact theory?
Lantane and Wolf 1981
What are the three factors of social impact theory?
- Strength
- Numbers
- Immediacy
Name a study that doesn’t support Lantane and Wolf
Mullen 1985
Name an experiment that does support social impact theory
Sedikides and Jackson 1990
